June 28, 2011
As the world grows more mobile, it’s inevitable that smartphones are and will become a more intricate part of our daily routine. It’s my contention that in our world of reaching the professional tradesmen these phones are being used on a regular basis.
I don’t have the data to back that up since there have been no formalized studies done specifically on this market segment. But if you make the assumption that what we do in our everyday lives rolls over to our work day routines, then a new study out by Google that looks at the purchasing habits of smartphone users in the U.S. may be of interest to you.
Chris Crum from Webpronews.com outlines the highlights of the study. Among them are these points that I find interesting:
- 89% of smartphone owners use their device throughout the day for a variety of activities.
- 82% notice ads on their phones and half of them take action.
- 95% of users have looked for local information
- 77% have contacted a business by either calling or visiting
What kinds of trends are you seeing out there?
January 4, 2011
Professional tradesman, for the most part, do more field work so they have a mobile office. And let’s face it, most manufacturer’s biggest challenge is how do I connect with them? The smartphone is coming more and more into play, so if your company doesn’t have an app, you may be missing an opportunity. According to Nielsen, as of the 3rd quarter of ’10 – 28% of mobile phones are smartphones with 41% of recent acquirers moving in that direction.
So what does that mean? It shows the trend is going strong for smartphones and we’d better be ready to capitalize on this tool. I know what you’re thinking, that most of the users are under the age of 35, and you would be correct. Isn’t that a targeted segment of the tradesman audience that you, as a manufacturer, are trying to come to grips with on how are you going to get your message to them? This would be one way to reach them. As a matter of a fact, the majority of smartphone users are under 45 years of age.
50 percent of Android owners are under the age of 35 – Apple has the most smartphone users under the age of 44.
I’m curious as to how many of you currently have a mobile App or are planning one in the near future?