June 29, 2016
By Chris Ilcin, Account Superintendent, Sonnhalter
It took creativity to start your business, and it takes creativity to keep it running every day. So why not apply that same creativity to the greatest challenge facing the manufacturing industry: the lack of skilled tradesmen and tradeswomen?
The time to act is now. Waiting for someone else to plug the hole simply won’t work. Schools’ budgets are squeezed too tight. Government agencies are interested in quick fixes, not long-term solutions. You need to find the next generation of workers.
You have two huge advantages: as a manufacturer you’re used to seeing a problem from all angles and creating a solution. And your jobs are actually cool. They allow people looking for a challenge to use their minds and hands together to build something.
So how do you reach future workers? Show off what you do! Take this example from Birmingham Georgia. A normal company would just see this as another contract. Another job. But BL Harbert saw an opportunity. The Barber Vintage Motorsport Museum is one of the most innovative museums in the world. Why not use it as a draw to show how their skills and abilities help make it that way?
via Alabama News Center
Partnering with Go Build Alabama, they arranged for 120 students to get an exclusive behind-the-scenes tour of its museum expansion. Now, we can’t all be working on projects at cool museums, but believe me, much of what you do looks really cool to an outsider, especially when placed into the larger context of what it’s helping to create. I wish I could have seen a CNC machine in action when I was 16 or even a welder or PEX pipe. When you see what a little creativity can do to make the world a better place, or just to improve on an existing solution, you’ve captured someone’s imagination. And when you show them that they, too, can be a part of it, you’ve created a skilled tradesman.
Ready to get started?
Download Sonnhalter’s database of 20,000+ vocational education programs.
November 4, 2015
We’ve been hearing for years that print is “dead” and digital media reigns. However for B2T, print is still and important medium.
Join Matt Sonnhalter in the next installment of our Marketing Minute series to find out more about why you shouldn’t call time of death of print advertising.
To view other videos from Sonnhalter, visit our YouTube channel here and let us know if there’s a B2T marketing topic you’d like us to cover.
June 20, 2013
Today we have a guest blog post by Sandy Bucher, Media Engineer at Sonnhalter, sharing a little-known tip on an easy way to keep up with news in your industry.
If you are interested in finding out what’s happening in your trade, there are many trade publications available at no charge to tradespeople of all kinds, if you qualify. If you want to learn about the latest industry trends, read about upcoming trade shows or industry events or see new products available, all you need to do is request a subscription from these trade publications.
As long as you qualify for those magazine’s specifications, you should be able to receive your own copy of that magazine. Depending on your market, most of the qualification questions asked when requesting a subscription are the type of organization you work for, your job title or function, types of work your company does and do you buy or specify certain products/services. Sometimes they also ask for number of employees at your location, what types of construction fields is your firm engaged in or would you like a print or digital version.
Most subscriptions can be requested online from a publication’s website, or if you’ve been given a copy of a publication, most have tear-off cards that can be filled out and placed in the mail. It’s a pretty easy process. Take a few minutes and sign up for those publications that would benefit you in your work.
March 5, 2013
Manufacturers are trying different ways to get and stay in front of the professional tradesman, and your website is probably one of the first places they will look for info. Is it mobile friendly?
I recently read a post by one of my mentors, Michael Gass, on ways to test your site that I thought I’d share with you. Good info.
In preparation for new business opportunities, it is important that your company’s website be mobile ready.
The number of smartphones in use worldwide has now broken the 1 billion mark, according to Strategy Analytics. Only 15% of companies have a mobile optimized site even though Google estimates that there will be more Web traffic via mobile, than through PCs this year. According to a survey conducted for Compuware, 40% of users have turned to a competitor’s site after a bad mobile experience.
You’ll want prospects to have an easy experience learning about your agency or accessing your agency’s blog content via their mobile device.
Here’s a collection of best practices, white papers and case studies for your review and to help get you started:
There’s nothing like first hand experience so check out your company’s website on your mobile device. Sig Ueland, contributing editor for Practical Ecommerce, pulled together a list of 19 tools for testing your site’s mobile readiness. You can use any of these following 12 for free:
- W3C mobileOK Checker
- iPhone Tester
- iPad Peek
- Mobile Phone Emulator
- The Responsinator
- Matt Kersley’s Responsive Design Testing
- Opera Mini Simulator
You can make your agency’s website mobile ready until you can create the mobilized version of the site.
If you have a WordPress site, you can use plugins like MobilePress and Mippin which will automatically enable mobile users on your website to access a mobile version of it. Until the mobile version of Fuel Lines has been developed, I’m using another WordPress plugin called WPtouch to mobilize this site. There are also a number of online services such as Mobilize Today that will have your website ready for mobile in a matter of minutes.
Click on the following link for Sig’s complete list and description of each: 19 Tools to Test your Site for Mobile Devices
September 3, 2012
Happy Labor Day! We need to take time to say thanks to all the tradesmen that we come into contact with on a regular basis. What would we do without the electricians, plumbers, HVAC professionals? How would our factories run smoothly without all the MRO professionals out there?
Sonnhalter salutes America’s professional tradesmen and laborers on this very special holiday. Our working force built this country. And it’s because of each and every American’s labors that we enjoy the freedoms we have today.
At Sonnhalter, we earn our own living by marketing to professional tradesmen in industries like yours…from construction to industrial to MRO. To show our appreciation for such hard-working individuals, we offer a tip of the hardhat and our sincere thanks.
However you celebrate your Labor Day, enjoy it. You’ve certainly earned it.