Top 10 Posts For Marketing to the Professional Tradesmen

September 15, 2009

It’s always interesting to see which articles pull the best each month. Enclosed are the top ones from August ranked in the order of the amount of traffic each generated. Enjoy.

  1. 10 Engagement Tactics That Will Help B-to-B Marketers
  2. Social Media: Who Uses It and Why?
  3. Industrial and B-to-B Marketers Can’t Ignore Social Media Anymore
  4. 5 Tips for B-to-B Marketers to Get the Most out of Twitter
  5. 2009 Trends and Spending Strategies for B-to-B Marketers
  6. Social Media: 4 Signs Your Tradesman Wants to Hear From You
  7. 5 Tips For B-to-B Marketing Thought Leaders on How to Increase Your ROI.
  8. Forrester Report: Why Most B-to-B Blogs Fail
  9. 5 Quick Tips to Promote Your Post
  10. 5 Ways to Find Prospects on Twitter

B-to-B Marketers: Why Should You Revisit Your Blog Posts?

May 14, 2009

blog postIf you’ve been blogging for a while, might I suggest you take the time to revisit some older posts to see if they can be updated and revised. In an ideal world, every one of our posts would be perfect, but let’s face it, we don’t live in an ideal world.

The information we used may be dated, there might be some wrong info in it or you’ve become  more of an expert on the subject. And if we’re honest with ourselves, some of our posts weren’t our best efforts.  Even changing a post title can dramatically increase traffic to a post.

All good reasons to rework, revise and update.

Here are 5 suggestions on how you might improve and update a post:

  1. Post Title. This by far is the most important. If the title doesn’t get them hooked, you could be giving away a million dollars in the copy and they wouldn’t even see it.
  2. Opening Paragraph. We need to remember that when writing blogs it’s different than writing ad or sell sheet copy. You need to answer the question (WIIFM) what’s in it for me. If the reader gets a sense upfront of what the post is about, you have a good chance of keeping them engaged. Newspaper writers are good examples; they lead with a strong headline, give the highlights in the first paragraph and then deliver the details. Go ahead and be a Clark Kent and you’ll see that you might turn into Superman!
  3. Add more meat. Since your last post, either the industry has changed or you’ve become smarter, so put more meat on the bones.
  4. Add more depth. Spend a few more minutes giving examples, sharing opinions or suggesting a book.
  5. Call to action. After all, isn’t one of the purposes of a blog is to engage our readers? Ask a question, direct them to another site or give them some sort of next step.

I’m sure you could think of other steps as well. Darren Rowse has an interesting post, Updating old posts on your blog, that might be of interest to you .


7 Tips on Asking Questions on Your B-to-B Marketing Blog

May 7, 2009

1009935_question_con_3I keep reminding folks that other than disseminating good information, the #1 goal in my mind is to identify and engage in a conversation with either a customer or potential.

Questions are a great way to give your readers a sense of belonging to a community.

People who have this sense tend to come back for more since they feel a part of your blog. Reader responses give you a gage on your topics as to their relevance and gives you content for future follow-up posts.

I read a post recently from Darren Rowse, Ask a question: 10 reasons why questions work & 12 tips on how to ask them, that gives a good overview. Here are 7 of the top  tips:

  1. Keep your questions relevant to the topic.
  2. Ask questions that builds on a previous post.
  3. Ask questions readers will want to know the answer to.
  4. Give them some options to get the discussion going.
  5. Use a poll tool to give readers a vote.
  6. Ask some controversial questions.
  7. Be willing to share your answer.

Questions initiate conversations, so what do you think?



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