5 Ways to Use Content Marketing to Attract New Business

September 8, 2010

Content Marketing is an overarching term that involves the creation and sharing of content for the purpose of engaging your prospects. Manufacturers who are trying to reach the professional tradesmen would benefit by building your brand, increasing your recognition and having you become a thought leader in your industry.

Relevant and valuable content will attract a clearly defined and understood target audience.

Here are 5 ways to use content marketing:

  1. Define your target audience.
  2. Identify their pain points – what keeps them up at night, and develop a way to address them.
  3. Make a blog the center of your communications efforts – make it the one-stop shop concept where professional tradesmen can come and get valuable info and insights.
  4. Continually measure your response and make adjustments if necessary.
  5. Jump start your blog traffic – repurpose content through other social media channels like Twitter, LinkedIn and Facebook using third-party tools to make the process easy and efficient to manage.

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100 Facebook Tools to Help B-to-B Marketers Generate New Business

May 4, 2009

Facebook now has over 200 million active users. More than 100 million users log on to Facebook at least once a day.


The INSIDECRM blog provides a comprehensive list of 100 tools and tips that will help your company maximize the marketing opportunities available through Facebook.

This is a great resource list that will make Facebook part of your company’s social media marketing mix for new business:

  • Learn why Facebook has rapidly become the go-to networking site for marketers. Learn about the current and future advertising opportunities on Facebook.
  • Learn about the endless ways you can use Facebook to promote your company at no costs. Use your creativity and marketing mind to maximize these features.
  • Learn about the tools and applications, add-on features for Facebook, that will allow you to customize your profile and fan pages to build relationships with clients and prospective clients.
  • Learn how to narrow down your target audience through researching Facebook’s demographics. Learn to tailor your social media new business strategy through “How-to Guides” to help fully utilize Facebook.
  • Learn the benefits of Facebook  from this list of tools and tips.

Bookmark and read, The Facebook Marketing Toolbox: 100 Tools and Tips to Tap the Facebook Customer Base



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