Is your Website Optimized for Mobile Users?

December 14, 2011

Here are some facts we can’t ignore: According to Hubspot, mobile devices will be the number-one way we access the Internet by 2013. Comscore just released a white paper that shows in the U.S. right now almost 7% of Internet traffic is coming from non-computer devices with mobile phones leading the way.

So it begs the question – is your website optimized for mobile users? I recently read an article by Jamie Turner in Social Media Examiner, 9 Tips for Optimizing Your Website for the Mobile Users that I thought was very helpful. Here are some highlights:

  • KISS – keep it SIMPLE.
  • Plan your site layout – keep pages to a minimum and the layout simple.
  • Match branding elements – make sure mobile site looks like your regular site (look and feel).
  • Avoid Flash and Java – Apple products don’t Flash and many phones don’t support Java.
  • Reduce the amount of text entry – use dropdowns, checklists or prepopulated fields when possible.
  • Use mobile redirects – make sure your site has the correct software so it can identify a mobile user and send them to that version of the site.

Have you made sure your website is mobile friendly?

5 Practical Ways Manufacturers Can Use 2D Bar Codes

March 17, 2011

2D bar codes are growing in use across the world (usage quadrupled in 2010) and the USA for the first time leading in the number of scans according to 3GVision.

Businesses that don’t understand how to use 2D codes think that they’re just a way to drive people through to a mobile landing page. But businesses that get it are using them in a variety of new and innovative ways — all of which lead to increased customer loyalty and greater revenue per customer. I recently read a post by Jamie Turner from 60 Second Marketer that outlined several ways businesses can take advantage of these 2D codes. I’d like to share some highlights from his post along with some insights from my perspective:

  1. Websites – Add a 2D code to the contact page so visitors can download your contact info to their smartphones.
  2. Business Cards – Add the code to your card for the same reason as the website.
  3. LinkedIn & Facebook – Add the code and position yourself as a forward innovative thinker.
  4. In-Store Point of Sale & Coupons – Provide instant coupons at the counter of your distributor.
  5. Packaging – A great way to differentiate yourself at the store level and give your customer reasons to buy. It also helps in the Big Box stores where you are restricted to their rules on merchandising and promotions.

These are some of the ways I see manufacturers using 2D codes to set themselves apart.

What are you doing to capitalize on these codes?

If you like this post, you may be interested in:

QR Codes: Are Manufacturers Missing an Opportunity?


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