Are You Promoting Your Facebook Fan Page?

September 29, 2011

I must confess that when it comes to promoting our Facebook page, we don’t do a good job. I guess in my case for the targeted audience we’re going after, I don’t know if this is the most effective place to do it. LinkedIn, Twitter and even Google+ probably are better venues for us.

But for those of you who are focusing on building your fan page, I came across a great article by Justin Wise in a recent post on Social Media Examiner that highlighted 20 ways to spread the word on your Facebook fan page by educating your readers. Here are the ones that stood out to me:

  • Put the fan page URL in your email signature – imagine that with the number of emails you send on a daily basis what kind of potential reach you would have.
  • Ask others in your company to do the same – put it in their email signature.
  • Ask your Twitter followers to join your fan page.
  • Put a widget on you website and blog – don’t assume that people know you have a fan page.
  • Ask fans to post a link – if they are truly fans, they will post a link on their personal profile.
  • Put a tag on your YouTube videos – great idea and a way to get people more engaged.

What are you doing to promote your fan page?

If you liked this post you might like:

How to get the most out of your B to B faceboook page

Tips on using Facebook as a good B to B marketing tool

How a B-to-B Marketer Can Make Good Use Out of a Facebook Fan Page

May 13, 2010

Facebook fan pages are the current rage. That’s all well and good as long as you have purpose other than “everybody has one.”  Just because you build it, it doesn’t mean they will come. You need to have a plan just like everything else!

I was reminded recently of that very fact when I read a post by Amy Porterfield, How to Create a Facebook Fan Page Editorial Guide, in which she outlines both defining a purpose and a guide to developing editorial.

Here are some highlights:

Defining your purpose:

  • Don’t do it because everyone else is.
  • How will your page be different from your web site? The more interactive, the better it will be.
  • What sets you apart from your competition?

Suggestions for creating editorial guidelines:

  • What’s your strategy? Is it going to be daily? Will it be in the morning?
  • What’s your content? Are they all going to be original posts or will some be guest posts?
  • Formatting – what will they look like?
  • Engagement – what’s your plan to respond to those who come back with comments?
  • Set rules – make a policy on what will and what will not be posted in regards to comments.

One of my favorite fan pages in the B-to-B space where we play is that on Snap-on Tools. They have over 44,000 fans and they do it right. They promote new products, upcoming events and even offer incentives for fans to buy their tools. Wouldn’t it be nice that every time you posted something on your fan page, all your fans were notified?

Can you share some other B-to-B pages that are doing it right?

If you like this post please pass it along.



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