Are You Listening?

One of the first rules of social media is to listen. Most of us get that when it comes to our outward activities and from groups that you belong to. But when it comes to listening to what people are saying about us, are we doing a good job? Jay Baer thinks we all could do better.

In a recent post, he points out that no matter what tools you’re using to monitor your activity, you may be missing the boat when it comes to key words that you are using to track activity. Jay points out that in social conversations, very rarely does your company name or trade names come up in conversation.

Rather, it’s more likely that people will be talking about a plumbing problem of their toilet leaking and are looking at ways to fix it. So if the key words that you are tracking are your company name and the trade name of the product that fixes the internal working of a toilet, you’d be out of luck.

Maybe you should be taking the list of key words you use in your SEO and incorporate them into your listening program. You should also include your competitors, suppliers, distribution outlets. Anything that revolves around your category.

Let me know how you make out.

2 Responses to Are You Listening?

  1. This is a great point. The goal of SEO is to bring in visitors that are using keywords related to your brand, but not all brand specific terms. These non branded keyword terms should also be used when searching social conversations in order to find prospects.

  2. I find that with social media, too many people & brands are “pushing” & not “pulling” their audience. Gary Vaynerchuk talks about this as well. Go on Twitter & follow your followers, watch what they talk about, reply to them, do searches with keywords (as you suggested) & comment & reply to them.

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