Social Media: Integrate Into Your Core Marketing Plan to Maximize Effectiveness

socialmediasitesI’ve always said that social media isn’t the silver bullet that will make all things right. It’s just a tool like any other tool in your marketing tool box. Whether it’s e-mail, snail mail or social media, they all work better when they are a part of a bigger picture and an integrated plan. When we talk with clients about social, they are so focused on the “how” instead of the ” why.” “How” isn’t relevant if you don’t have plan on “why” you’re going to integrate social. Marketers need to realize that by integrating social into existing programs, the net result will be better because social lets potentials identify you!

I read a post recently by Jay Baer, The big social media integration picture, that highlights ways to achieve cross-media synergy using social media that I think is worth reading. Jay is a leading authority in social and he’s on my must-read list every day.

I’d like to hear from you on ways that you’re integrating social into your current marketing plans.


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