Is your Website Optimized for Mobile Users?

December 14, 2011

Here are some facts we can’t ignore: According to Hubspot, mobile devices will be the number-one way we access the Internet by 2013. Comscore just released a white paper that shows in the U.S. right now almost 7% of Internet traffic is coming from non-computer devices with mobile phones leading the way.

So it begs the question – is your website optimized for mobile users? I recently read an article by Jamie Turner in Social Media Examiner, 9 Tips for Optimizing Your Website for the Mobile Users that I thought was very helpful. Here are some highlights:

  • KISS - keep it SIMPLE.
  • Plan your site layout - keep pages to a minimum and the layout simple.
  • Match branding elements - make sure mobile site looks like your regular site (look and feel).
  • Avoid Flash and Java - Apple products don’t Flash and many phones don’t support Java.
  • Reduce the amount of text entry - use dropdowns, checklists or prepopulated fields when possible.
  • Use mobile redirects - make sure your site has the correct software so it can identify a mobile user and send them to that version of the site.

Have you made sure your website is mobile friendly?


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