It’s not like social media just came out. The B-to-C space has been using it successfully for the last 3-5 years. So why are B-to-B practitioners slow to adapt?
I think it’s because they don’t know where to start. You should probably start by developing a strategy that is included in your overall marketing plans. If you use social media to help build better relationships with your customers, I think you’ll find that it can help with more than just brand building.
I read a post recently in emarketer.com on why B-to-B was still unsure about social media strategies. Some highlights include:
- 66% of marketing executives view social media as extremely or very important, but only 7% were leveraging it heavily.
- 9% of B-to-B marketers weren’t using social at all.
Nearly 50% said that new tools and technology would make their social efforts more effective.
So if you’re a B-to-B marketer, what’s holding you back? Is it a resource issue?