Smartphone Users: What Are They Using Them For?

June 28, 2011

As the world grows more mobile, it’s inevitable that smartphones are and will become a more intricate part of our daily routine. It’s my contention that in our world of reaching the professional tradesmen these phones are being used on a regular basis.

I don’t have the data to back that up since there have been no formalized studies done specifically on this market segment. But if you make the assumption that what we do in our everyday lives rolls over to our work day routines, then a new study out by Google that looks at the purchasing habits of smartphone users in the U.S. may be of interest to you.

Chris Crum from Webpronews.com outlines the highlights of the study. Among them are these points that I find interesting:

  • 89% of smartphone owners use their device throughout the day for a variety of activities.
  • 82% notice ads on their phones and half of them take action.
  • 77% use them for search.
  • 95% of users have looked for local information
  • 77% have contacted a business by either calling or visiting

What kinds of trends are you seeing out there?


Mobile Marketing to the Professional Tradesman: What Are You Waiting For?

May 17, 2011

The professional tradesmen don’t go anywhere without their cell phones, and there’s a good chance that those phones are smartphones (50% of Americans will own a smartphone by the end of 2011). They depend on them everyday on the jobsite. So are you missing an opportunity?

I recently read a post by Heidi Cohen, 6 Must-Do Mobile Marketing Tactics that outlined some things for you to consider if you’re contemplating getting into mobile apps. Here are some highlights as they would apply to the professional tradesmen:

  • Understand your goals - You need to determine your strategy and how it fits into your existing marketing plan.
  • Know your market - Beyond identifying your audience, you need to figure out what kinds of things would be most useful for a contractor of a jobsite.
  • Mobile websites - Make sure your existing website is formatted for mobile. Make sure the content you do have there is applicable to the contractor’s “on the go” needs. Make fields larger, make sure you have your logo and encourage action.
  • Mobile search - Beyond your normal optimization, combine with mobile CTR. Don’t forget to to include local content like where the closest distributor of your products are.
  • Mobile e-mails - Since e-mails are the most used application, why not develop an e-mail plan specifically for mobile? If your sales guys are demoing a new product at a local Depot, let them know about it and offer them a discount coupon for stopping by.

These are just some ideas on how to capitalize on mobile. If you’ve got an existing mobile program going on, I’d like to hear what you’re doing.

If you like this post you might like:

Mobile Marketing for B-to-B: Change in the Air(waves)

56 Mobile Marketing Facts


Mobile Apps: Are You Thinking About Them to Reach the Professional Tradesmen?

January 4, 2011

Professional tradesman, for the most part, do more field work so they have a mobile office. And let’s face it, most manufacturer’s biggest challenge is how do I connect with them? The smartphone is coming more and more into play, so if your company doesn’t have an app, you may be missing an opportunity. According to Nielsen, as of the 3rd quarter of ’10 – 28% of mobile phones are smartphones with 41% of recent acquirers moving in that direction.

recent-mobile-acquires

So what does that mean? It shows the trend is going strong for smartphones and we’d better be ready to capitalize on this tool. I know what you’re thinking, that most of the users are under the age of 35, and you would be correct. Isn’t that a targeted segment of the tradesman audience that you, as a manufacturer, are trying to come to grips with on how are you going to get your message to them? This would be one way to reach them. As a matter of a fact, the majority of smartphone users are under 45 years of age.

50 percent of Android owners are under the age of 35 – Apple has the most smartphone users under the age of 44.

smartphone-by-age

I’m curious as to how many of you currently have a mobile App or are planning one in the near future?

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