For those who follow me on a regular basis, you know I’m a big supporter of blogs. It seems that most companies now are at least considering doing a blog.
Here are a few good reasons you should consider a blog for your company:
- Websites are mostly static - Once a contractor has been to your website, why does he need to go back? He knows who you are and what you do. If you don’t get him to follow you on an RSS feed or fill out a form to be on a mailing list, you basically have lost most visitors.
- Thought leadership - One of the main objectives of a blog is to set you and your company apart. What better way to increase your brand awareness and generate new leads?
- Keep your customers/prospects coming back - When you publish new content on a regular basis, customers and prospects keep coming back. It also allows for interactions with both categories.
- Re-purpose content - You can take a current post and use it on Facebook, Twitter and LinkedIn to gain additional exposure.
- Blogs can provide additional in-links - Once you establish yourself as a thought leader in a category, others will begin to link back to you and this will alert search engines that you must be saying something important.
Blogging is a collaborative process. You need and want to interact with your audience.
Here a few tips on writing a good posts:
- You need a catchy title - Like anything else, if you can’t spark an interest, folks won’t click on to read your words of wisdom.
- Know your audience - Know what issues are affecting them on a regular basis.
- Have an opinion - People follow you because you give them a unique insight. Set yourself apart.
- Be yourself - Let your personality shine through. Write like you talk. Inject some humor when appropriate.
- Engage your readers - Ask for opinions, or if the subject matter is somewhat controversial, ask for a counter viewpoint.
Blogs are a lot of work, but if done properly, can set yourself apart in your market and ultimately get you new customers.