Use Twitter as a PR Tool to Help Build Long-Term Relationships

June 9, 2009

Twitter is certainly the hot topic in the social media scene. Corporate executives, editors, financial analysts and community leaders, to mention a few, are all participating. From a PR standpoint, there’s great opportunity, but don’t get caught up with the thought that here’s another avenue we can use to pitch editors or analysts. Instead, think of it as a way to bring up awareness and start the process of building long-term relationships. Used correctly, Twitter can give you an advantage in the marketplace. Here are some tips on how to get involved:

  • Sign up. To participate, you need to jump in. Signing up is easy.
  • Identify Friends. You’ll want to find people with similar interests to follow and be followed. After you’ve found new friends, look at their lists and start following some of their followers.
  • Following/Followers. With Twitter, you not only want to follow, but be followed. When someone goes to your Twitter account, they’ll look first at how many people are following you. This brings up your credibility. It’s important that if someone follows you that you should follow them back. Twitter has some automated programs that will do that for you, and also will unfollow those who quit following you.
  • Listen. One of the most important aspects of all social media is listening. When you start, just watch what people are saying about you, your products or competition (use Twitter Search and put in key words).
  • Jump in and start Tweeting. Once you feel comfortable, start talking. If you see an interesting post or article, link to it. When people respond or retweet your message, be sure to acknowledge them.
  • Improve your writing skills. With a 140 character limit, you’re going to soon find out how to choose your words carefully, which is not a bad thing. Make your tweets clear and concise.

By using these tips, you should be off to a good start tweeting your way through life.

Here are a few more posts about Twitter that you might find interesting:

5 Tips for b-to-b marketers to get the most from Twitter

A guide to micro-blogging for the b-to-b marketers

Use Twitter to grow your b-to-b brands

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