Your company may see the value in social media, but they may not have yet taken the first step. The real question is, are they ready for it? You don’t want a READY-FIRE-AIM strategy.
I recently read an article from Lee Odden in the Online Marketing Blog titled, 19 Questions to Determine Corporate Social Media Readiness that I thought was appropriate for this audience.
Identifying a company’s current state of social media readiness helps them establish a baseline on which to build. There are a number of either free or low cost tools out there that can help you identify your company or brand’s current social activity level. It’s important to get a handle on the difference between how social the company is and will need to become so you can put together a strategy and plan.
Lee outlines 19 questions you should be asking. I’ve highlighted the top 5 that got my attention:
- What goals do you want to achieve with social media as part of your marketing effort?
- How will you measure/evaluate social media?
- Are you conducting a formal effort at monitoring social media channels?
- What are your current social media channels and destination websites/pages?
- Is there a particular business unit or product that can serve as a test case?
I’d be curious what questions you’d come with to add to the list.
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