With all the marketing trends and new things over the last several years, email still seems to be the “workhorse” for most people’s marketing efforts. Recent research from Gigaom reports that over 75% of smart phone users check their emails on their phones. What I find remarkable, if you look at the chart below, 5 years ago paid search, SEO and digital ads would have been at the top of the list. Oh, how the more things change, the more they remain the same.
When you’re on the job site, how many times have your conversations been interrupted when a contractor has to take a call or his email dings?
Email is considered in this research as the most effective in reaching their goals – awareness, acquisition conversion and retention. Pretty powerful stuff!
It’s not surprising then that most marketers are planning on spending more time and money on email marketing. The key is what are you doing? Here are a few things to think about and they aren’t costly to implement.
- make sure your email is mobile optimized – most services like Emma and Constant Contact have that option
- make an editorial calendar of email topics and schedule them on a regular basis
- make sure you test and review results to make sure you’re getting the most out of them
- give them a link to something of value that will help them do their job better
The key is to use email as an effective marketing tool to get your message across.
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