September 18, 2012
Why, you ask, should you be concerned about optimizing your emails? How about because one-third of emails worldwide are opened on mobile!
According to a post on eMarketer, email open rates in North America are on the rise. There is no doubt that email is still relevant, but the challenge is cutting through over-stuffed in boxes.
With over 36% of emails worldwide being opened on mobile, only about 22% according to StrongMail have mobilized templates.
Here are some things to consider to ensure your emails are being read:
- reduce length of text
- increase font size
- narrow template
- use fewer calls to action
- design to be more touch friendly
June 27, 2012
It should come as no surprise to anyone that smartphones and tablets are changing the way we all communicate and do business. This couldn’t be more true, especially for small businesses like contractors. These guys are “time starved” and are not sitting behind a computer all day. They are out taking care of business.
A recent survey by Cargo and Inc. Magazine in emarketer.com showed the vast majority (915) of U.S. small companies place importance on wireless communications and smartphones for their businesses. Tablets were not far behind at (64%). You can certainly bet that contractors of all kinds are on the top of this list.
So, if you’re not considering mobile as a key way to communicate with those professional tradesman, you should be.
Here’s a simple tip to get started: Adapt your mobile web presence for Apple OS-based devices (iPads make up 79% followed by Android devices at 39%).
June 19, 2012
We’ve talked a lot about mobile and what it means to both manufacturers and distributors when trying to reach the professional tradesmen. For those who are still on the fence about mobile and where it’s going, here is some useful info.
I recently read a few articles in emarketer.com on mobile that brought up several good points. emarketer.com interviewed Geoff Robertson from Grainger on how they are using mobile in their sales process.
Here are some highlights:
- Over the past 12 months, Grainger has seen a 400% increase in mobile activity.
- Beyond the location and availability issues, Grainger is trying to help companies streamline their workflow by giving those who are requesting the parts to list them, and then those responsible for purchasing can sign off all using mobile technology.
- Over 50% of their users feel comfortable ordering over mobile devices.
- Google has an entirely separate algorithm for mobile device searches.
- Google reported that 1 in 7 searches are now done on mobile devices.
If you don’t have a mobile strategy in place, it should get on your radar screen soon or you’ll be missing lots of opportunities.
If you like this post, you might want to read:
Are You Targeting Emails for Your Mobile Marketing?
Why a Mobile Strategy is so Important to Reach the Professional Tradesmen
What’s Your Mobile Media Strategy for 2012?