How Are You Generating Social Media Leads?

August 10, 2011

Hopefully one of your objectives for social media is to generate new business leads. Obviously one of the ways is to be more active. Whether it’s Twitter, Facebook, LinkedIn or your blog, you need to be visible and active in order to create followers.

Social Media Explorer shared some interesting stats on new research that bigger may be better. Here are some highlights:

According to Hubspot and Edison Research, the more frequent you post on your blog, the better the chances of getting leads. According to them, a blog has a shelf life of around 72 hours so it makes sense that more is better. It’s like anything else –  it’s a numbers game, the more you do, the better chance of catching someone’s attention on a topic that’s relevent to them. While it may not be possible to post each day, the more frequently you do, the better your chances of generating leads. The key is consistency.

frequency vs acquisition

The same holds true for Twitter. According to Elijah Young, those of us who have over 1,00o followers saw 6 times as much traffic to their account.

twitter reach and leads

Facebook fan pages result in better results. According to Hubspot, fan pages that have over 1,000 fans have 22 times the amount of traffic.

facebook reach and traffic

Additionally, the size of your Facebook fanbase will dramatically impact how many leads you receive. Businesses with 501 to 1,000 fans saw 4 times as many leads as those with 1 to 25 fans, and businesses with over 1,000 fans saw 12 times more leads. For tips on growing your Facebook fanbase, see this popular article by Mari Smith called 21 Creative Ways to Increase Your Facebook Fanbase.

facebook reach and leads

So what are you waiting for. The more you do, the better the results!


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