Manufacturers: What Are You Doing to Maximize Your Brand?

September 23, 2014

With all the content marketing and social media options that are out there, where does a manufacturer start to ensure their brand gets noticed? What are you doing to build both your brand and your social media strategy?

I recently read a good article on Convince and Convert – 10 Company and Product Branding Tips from Microsoft that I found to be interesting, and most are applicable to the B-to-B space as well.

Here are some highlights:

  • Focus on one brand - This is especially true for smaller manufacturers with limited resources. You can’t be promoting both the company and a branded product line. Go with promoting the company. Use the same logo and description in all media channels.
  • Consistent messaging – Keep the message the same across all channels. Stick with the basics – who you are, what’s the product and why should I care?
  • Not all brands are equal - Depending on who you are and the audience you’re trying to reach, you don’t have to cover all the social media options. Cover the ones where your customers frequent the most.
  • Big picture - If you are in a bigger company with multiple people managing different silos, there needs to be someone overseeing the BIG picture.
  • Bigger is not always better - Don’t worry about the number of followers; be more concerned that they are the right ones. If they are, they will share your content with their peers.
  • Manage your content - Watch what engages your audience and give them more of the same.

These are just some of the things that will help you grow your brand.

 


Are You Using Backlinks to Build Your Web Traffic?

August 30, 2011

Google optimization is based on the premise that the more people like your site, the more credible it is and therefore it gets a higher ranking.

Right, wrong or indifferent…that’s how the game is played. So what are you doing to make sure other sites are linking back to you?

I recently read a guest post on http://www.convinceandconvert.com/ by Nicole Sorochan that outlined 14 Easy Ways to Build Backlinks. Nicole stresses that if you’re going to go to the trouble of doing backlinks to make sure to make them complete.

The more info you give the engines, the better chances you have of getting their attention. I thought I’d share five ways that hit home with me.

  • Google profiles - Create for key employeees. Add a custom link with anchor text (words that make up the link).
  • LinkedIn – Build a company profile as well as individual profiles on key people.
  • Digg - Great place to put articles you want to promote.
  • Stumbleupon - Another popular article discovery site.
  • YouTube - Create a custom YouTube channel for your company.

So what are you doing to capitalize on backlinks?


How Do You Thank Someone For A Retweet?

March 23, 2011

If you’re active on Twitter, you probably have gotten a “thanks for the RT.” Saying “thank you” helps build brand loyalty and brings a conversational aspect to your tweets. We all struggle on what’s the correct etiquette for thanking someone on Twitter. Do you always have to say thanks? Are there other ways to show your gratitude?

Angie Schottmuller from Interactive Artisan recently did a guest post on Jay Baer’s Convince and Covert that was right on target with helpful do’s and don’ts  regarding etiquette. Here are some highlights:

DO’s

  • Follow the user - Review their profile and if they are a good fit, follow them.
  • Reciprocate - Scan their tweets and see if one is applicable for you to RT.
  • Retweet a Retweet - This is a good way to recognize the user and put quality content back  into the stream.
  • Conversational Mention - Reply with a conversational response about the post to get a discussion going.

DON’Ts

  • Don’t put numerous RT’s back-to-back.
  • Avoid peak content hours.
  • Don’t put out a generic thanks. Always include a hashtag.

If you like this post, you might like:

7 Ways to Use Twitter to Generate Traffic and Leads.


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