Everyone today is so focused on Content Marketing that they may overlook an old standby, PR, that could help in getting that all-important content out there. Content marketing drives long-term thought leadership goals. PR can help you short-term to meeting these objectives. After all, both disciplines are working toward the same goals.
Here are a few reasons to use PR in conjunction with your content marketing program:
- PR builds corporate credibility - Foster good relationships with key editors in your field and let them tell your story.
- PR increases brand awareness - Use your new content to attract focused audiences and new leads.
- PR makes your content team focus on your public - Instead of selling features and benefits, use fresh insights and angles on how others have solved similar problems. Be relevant and timely on issues.
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