I think everyone realizes by now that mobile is the fastest growing segment of the business. While the biggest impact is on the retail markets, B-to-B usage continues to grow. So should you have an app? The answer to that is, will your app give value and help your targeted user with practical things? If yes, then you’d better get rolling.
comScore data shows that 63% of mobile commerce happens via a smartphone. Don’t take these retail numbers for granted. From a B-to-B perspective, giants like Amazon are leading the way in this category. That means that a consumer can buy a book as easily as a hydraulic fitting using a smartphone.
So the questions you have to ask yourself are this: do I have a mobile website, and if I do, is it optimized for smartphones and tablets? If not, you need to get a responsive designed site sooner than later. But just because you’ve built an app doesn’t mean people will come.
I recently read a post by Heidi Cohen, 21 Ways to Promote Your Mobile App that gives you quick ideas on how to promote. Here are some highlights:
- Promote your app on your website
- Promote your app on your mobile site
- Get your app in iOS and Android app stores
- Use it in self promotion from emails to QR codes in print and digital ads
- Promote it on your business cards and email signature
Let’s not waste an opportunity.
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