Do You Have a Mobile App? Are You Promoting It?

October 23, 2013

I think everyone realizes by now that mobile is the fastest growing segment of the business. While the biggest impact is on the retail markets, B-to-B usage continues to grow. So should you have an app? The answer to that is, will your app give value and help your targeted user with practical things? If yes, then you’d better get rolling.

comScore data shows that 63% of mobile commerce happens via a smartphone. Don’t take these retail numbers for granted. From a B-to-B perspective, giants like Amazon are leading the way in this category. That means that a consumer can buy a book as easily as a hydraulic fitting using a smartphone.

So the questions you have to ask yourself are this: do I have a mobile website, and if I do, is it optimized for smartphones and tablets? If not, you need to get a responsive designed site sooner than later. But just because you’ve built an app doesn’t mean people will come.

I recently read a post by Heidi Cohen, 21 Ways to Promote Your Mobile App that gives you quick ideas on how to promote. Here are some highlights:

  • Promote your app on your website
  • Promote your app on your mobile site
  • Get your app in iOS and Android app stores
  • Use it in self promotion from emails to QR codes in print and digital ads
  • Promote it on your business cards and email signature

Let’s not waste an opportunity.

If you like this post, you may want to read:

Mobile Marketing to the Professional Tradesman – What are you Doing?

Things to Consider When Using Mobile to Reach the Professional Tradesman.

Is Your Website Mobile Ready for the Professional Tradesman?


Why a Mobile Strategy Is So Important to Reach the Professional Tradesman

February 28, 2012

We all know how busy contractors and the trades are. Most of their time is spent on the job site. They rely on their smartphones, and more and more are using tablets in the field. Mobile is not going away. Consider this stat:

 77% of the world’s population (5.3 billion people) are mobile subscribers!

A recent post on Marketo, BtoB Marketing To Go: Why Mobile is Crucial to Your Lead Generation, highlights some interesting stats from a recent comScore study:

  • 72.2 million people accessed social networking sites or blogs on their mobile devices.
  • Almost 40 million U.S. mobile users access social media sites daily.
  • Facebook,Twitter and LinkedIn increased their mobile audiences by more that 50% in 2011.

So what do you think the chances are that some of your target audience isn’t in the stats above? Mobile  users are interacting with brands and you should not miss out on the opportunity to engage them.

If you like this post, you may want to read:

Is Mobile Marketing the Best Way to Reach the Professional Tradesman?

What’s Your Mobile Media Strategy for 2012?


2012 Trends of Smartphones and Tablets

January 31, 2012

Mobile media is here in a BIG way. Are you incorporating it into your marketing plans for 2012?

According to eMarketer, tablet users in the USA will reach almost 90 million by 2015. By 2015, there will be almost 150 million smartphone users.

So what can you do to dip your toe into the mobile market? I’d suggest you add a mobile component to an existing program and track the results.

Add a video via a QR code in an ad or on packaging that takes them to a helpful video. Do a mobile friendly landing page where they can easily find their closest dealer or store to buy.

Try something. Monitor the results and then try something else. This is the only way to get in since the choices are so overwhelming.

Here are a few other good reasons to incorporate mobile:

Integrating mobile marketing into your overall plans helps support every phase of the purchase cycle, based on data from eMarketer via Millward Brown-Dynamic Logic.

From a marketing perspective, it’s important to understand how and where consumers use their mobile phones. As smartphone penetration continues to increase, mobile phones are no longer just for talking. In fact, according to comScore, only one out of four owners use a phone solely for voice communications.

Mobile is here to stay so you should jump in sooner than later.

If you like this post, you might like:

Podcast: Why Manufacturers Should Be Using QR Codes

What Are You Doing to Insure a Successful QR Code Campaign?

Are You Considering Mobile Media as a Strategy to Reach Professional Tradesmen?


Is your Website Optimized for Mobile Users?

December 14, 2011

Here are some facts we can’t ignore: According to Hubspot, mobile devices will be the number-one way we access the Internet by 2013. Comscore just released a white paper that shows in the U.S. right now almost 7% of Internet traffic is coming from non-computer devices with mobile phones leading the way.

So it begs the question – is your website optimized for mobile users? I recently read an article by Jamie Turner in Social Media Examiner, 9 Tips for Optimizing Your Website for the Mobile Users that I thought was very helpful. Here are some highlights:

  • KISS - keep it SIMPLE.
  • Plan your site layout - keep pages to a minimum and the layout simple.
  • Match branding elements - make sure mobile site looks like your regular site (look and feel).
  • Avoid Flash and Java - Apple products don’t Flash and many phones don’t support Java.
  • Reduce the amount of text entry - use dropdowns, checklists or prepopulated fields when possible.
  • Use mobile redirects - make sure your site has the correct software so it can identify a mobile user and send them to that version of the site.

Have you made sure your website is mobile friendly?


Tablets and Smartphones are Changing the Way Manufacturers Will be Reaching the Tradesmen

November 16, 2011

Today’s digital environment is rapidly evolving driven by the increase of devices people use to consume content. This holds true for the professional tradesman as well (remember they are consumers too).

With smartphones, tablets and other connected devices, consumers have become digital omnivores according to a new study out by comScore. Their new white paper, Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption. Findings include:

  • Consumption away from desktops and laptops is really growing.
  • Smartphones are the catalyst to mobile media consumption.
  • Tablet traffic is becoming  notable and rising quickly.

Download a copy of the white paper.


B-to-B Marketers: Twitter Traffic Explosion Led By 45-54 Year Olds

April 9, 2009

TwitterPerception vs. Reality. Perception is Twitter is for people under 30. The reality is it’s the fastest growing segment for folks 45-54. Another reason B-to-B marketers should be using it.

Twitter continues to have incredible growth, but may surprise you where the growth is coming from. Alexei Oreskovic  shared these great nuggets of information regarding Twitter in a recent post for Reuter’s MediaFile blog:

Twitter has seen its popularity explode in recent months with a number of unique visitors to its site increasing by more than 1000 percent year-over-year in February, according to comScore.

Twitter is a rare example of the older people embracing  a new web technology at such an early stage, says Andrew Lipman, director of industry analysis at comScore.

Twitter may even be catching on among people who have reached a post-business phase of their lives: of the 4 million U.S twitter users in February, 5.2 percent were over 65 years old.

twitter-chart2

That shouldn’t surprise me. I’ll be 61 this year and this new technolgy stuff is interesting and not that challenging to learn. I not only use it for business, but as my grandchilden grow, I’m going to be a hip Papa.


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