Stats on U.S. Manufacturing

July 3, 2014

By Rachel Kerstetter, PR Engineer

The Fourth of July is more than fireworks, parades, cookouts and a day off. It’s a day that we recognize our country’s independence.

All of the red, white and blue the comes out leading up to Independence Day brings the topic of “Made in the USA” to mind. Did you know…

  • Every $1 spent in manufacturing contributes $1.32 to the economy? [Tweet This]
  • Manufacturing supports 17.4 million U.S. jobs? That’s 1 in 6 private-sector jobs. [Tweet This]
  • In 2012, the average manufacturing employee made $77,505? That’s more than $15,000 above the national average for all industries. [Tweet This]
  • Taken alone, manufacturing in the U.S. would be the 8th largest world economy? [Tweet This]

These stats came from NAM (the National Association of Manufacturers), you can find these and other facts about U.S. manufacturing on their website.

If you’re also thinking about U.S. Manufacturing today, check out these other posts on the topic:

Have a safe and happy Fourth of July!


Webinars are an Option for Continued Learning

June 19, 2014

WebinarxBy Sandy Bucher, Media Engineer

If you’re interested in learning about a particular topic related to your profession, many publications, groups and associations offer webinars, or webcasts, for free or for a minimal charge, or they are included in association membership fees. Some may also be eligible for CEU credits.

Webinars are usually one hour or less in length and can be accessed with a computer or mobile device. Most webinars are presented live on a particular date. If you are unable to attend the webinar on the date it is scheduled, most webinars are housed for a period of time after the event and are available on demand, where you can watch it at your leisure. All webinars require the attendee to register with name and contact information, and a few questions related to the topic of the webinar may be asked as well.

The topics vary greatly, and depending on your interest, there are numerous sources for webinars and webcasts. You can easily do an internet search for a topic, or if there is a particular publication that you read every month, check out their website for any webinars that you would be interested in attending. You may even be able to get on a list to be notified of upcoming webinars. Or, if you belong to an association, watch for announcements of future webinars in any newsletters.

Following are some links to webinars that may be of interest to you for the plumbing, HVAC, electrical, industrial MRO and construction markets:

PLUMBING
Plumbing & Mechanical

HVAC
Contracting Business

ELECTRICAL
EC&M

INDUSTRIAL MRO
Plant Engineering
Plant Services

CONSTRUCTION
Associated Builders & Contractors

So if you have some downtime and want to increase your knowledge in the area of your profession, try attending a webinar presentation.

And if you are interested in presenting your own webinar, here are some posts you may be interested in:

Why Webinars Are a Good Marketing Tool To Reach Tradesmen

Tips for Putting on a Successful B-to-B Webinar

Webinars: Tips on How to Promote Using Email

10 Tips to Ensure a Successful Webinar Targeted at the Professional Tradesmen


From MAGNET: Manufacturing and Engineering Jobs Are In Demand

June 5, 2014

Each month we’ll be featuring a blog post from our friends at MAGNET (Manufacturing Advocacy & Growth Network). MAGNET’s mission is to support, educate and champion manufacturing in Ohio with the goal of transforming the region’s economy into a powerful, global player. You can visit MAGNET online at manufacturingsuccess.org.

Manufacturing and Engineering Jobs Are In Demand

[...] the demand for jobs in manufacturing and engineering is as strong as ever. The types of opportunities in these fields are varied and now is the perfect time to consider a career that is both rewarding and exciting. This brief video provides a glimpse into the world of manufacturing and engineering and the wonderful future that goes with it.

Click here to read the original post.


Podcast: Home Improvement Contractors Insights on Their Interaction with Manufacturers

June 3, 2014

AngeloToday we’re talking with Angelo Ferrante Jr., owner of A&F Home Improvements. Angelo has 39 years of experience in the home improvement business. He shares with us his thoughts on what would make a better relationship between contractors and manufacturers.

Issues that Angelo touches on:

  • What manufacturers are doing to support contractors
  • What he’d like to see from manufacturers as far as field support
  • Training both product and application
  • Best ways of connecting with him

Listen to the podcast here.


National Safety Month is Upon Us

May 29, 2014

By Rachel Kerstetter, PR Engineer

National Safety Month kicks off next week with the start of June.

The National Safety Council identifies topics for each week of National Safety Month, giving companies like yours a framework for refocusing on safety practices and helping equip employees for safe behavior both on and off of the job.

Here are the weekly safety topics for June:

  • Week 1: Prevent prescription drug abuse
  • Week 2: Stop slips, trips and falls
  • Week 3: Be aware of your surroundings
  • Week 4: Put an end to distracted driving
  • Bonus Week 5: Summer safety

Safety is a top priority for everyone serving the construction, industrial and MRO industries, whether you’re a manufacturer, contractor, distributor or marketing communications agency. You’re probably already aware that safety is important and should be practiced all year long, but take June to refocus and improve your safety initiatives.

To follow or join the conversation on social media, use the hashtag #NSM14.

Check out nsc.org to learn more or request materials.

Have a safe June (and beyond)!


What are you doing to create demand for your content?

May 27, 2014

hourglass

We all are working hard to create content in various forms, but what can we do to create the demand for it? If we build it, it will come philosophy won’t work.

In the b-to-b space where selling cycles can be long with numerous folks involved, you need to address several different issues along the way down the sales funnel, but do you know what they are?

I’ve long been a proponent of sales and marketing working closely together. After all, the objective of both is to sell more stuff.

I’m amazed that folks in the marketing department spend little or no time in the field talking with customers. I always recommend marketing folks spend time with the salesmen in the field, and I don’t mean a day or two. Spend a week or so and you’ll see customers in various stages of the buying process.

More importantly, you as a marketer have the unique opportunity, while in front of a prospect, to ask some really relevant questions that the salesman might not ask.

Questions like:

  • What other types of info would be helpful in your decision-making process?
  • What triggers a buyer to start the process?
  • What kinds of concerns do your colleagues have that we might address?
  • Focus on customers needs and concerns.

Why do I keep harping on getting in front of the customer? Let’s be honest. Most companies don’t know their customers well enough. They don’t know or understand the buying process well enough. They don’t have content framework to communicate with the potential buyer.

I read an interesting article recently by Jay Hidalgo in the Chief Content Officer magazine that outlines 3 steps to create a process to create demand for your content.

His User’s Guide consists of 3 things:

  • Developing a buyer’s persona (know your customer)
  • Define their buying process
  • Developing a content framework  for communicating with a buyer

He takes you through a process that engaged the combined efforts of sales and marketing resulting in a well-thought-out strategy, and content that will be on target that users will want to pass it on. You can read his entire article here.

 

 


From MAGNET: How NASA Can Help Your Manufacturing Company

May 8, 2014

Each month we’ll be featuring a blog post from our friends at MAGNET (Manufacturing Advocacy & Growth Network). MAGNET’s mission is to support, educate and champion manufacturing in Ohio with the goal of transforming the region’s economy into a powerful, global player. You can visit MAGNET online at manufacturingsuccess.org.

How NASA Can Help Your Manufacturing Company


Imagine developing a product and receiving in-depth advice from a NASA expert on how to make it better! This exact opportunity is made possible through MAGNET and NASA’s Manufacturing Innovation Project, in which local NASA Glenn Research Center subject matter experts are available to consult with local manufacturers. In this video, you’ll see how this partnership has helped various manufacturers improve their products, as well as how MAGNET and the city of Cleveland have made a positive economic impact for these manufacturers.

Click here to read the original post.


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