Do’s and Don’ts of Content Marketing

August 6, 2014

So everyone knows what content marketing is. But do we know how to get the best results out of it? I know I’ve been doing this for over three years now and have hardly touched the potential of what is available. I’ve been to webinars, seminars and summits on the subject and continue to learn new ways to capitalize on content marketing.

I recently read Joe Pulizzi’s book Epic Content Marketing. As usual, Joe does a great job explaining how to use and integrate into overall marketing plan.


This is a good book for the beginner or for those already engaged to reinforce the right way of doing things. It’s easy to read, has lots of examples, from defining your strategy to developing and managing content to marketing your stories, and I’m sure you’ll get tons of useful tips on how to get more out of your content marketing.

5th Annual Sonnhalter Tool Drive to Benefit Habitat for Humanity

July 31, 2014

- Rosemarie Ascherl, PR Foreman

Habitat for Humanity does great work in local communities to help improve both individual’s lives as well as the community in general. This is our 5th year of the tool drive to help out this worthy cause. Last year we raised more than $31,000 worth of tools and building materials and have collected more than $106,000 in donations since our tool drive efforts began in 2010.

23 Group


Since Sonnhalter’s major focus is on manufacturers who make things for contractors, 5 years ago we decided to help support our local chapter of Habitat for Humanity and hosted a tool drive in the month of August to try to raise money, and more importantly, to gather tools (both new and used) to help in their building efforts, as well as to support them through their ReStore.
This August… tomorrow, we’re kicking off our Fifth Annual Sonnhalter Tool Drive! If you’d like to join us in our efforts, visit to find out more.

You can also contact me at (x126) or Rachel Kerstetter – (x130) at 440.234.1812.

Or, if you’re interested in finding a local chapter so you too can help out in your area, click here.
Thanks in advance for your support!

From MAGNET: Innovate or Die

July 10, 2014

Each month we’ll be featuring a blog post from our friends at MAGNET (Manufacturing Advocacy & Growth Network). MAGNET’s mission is to support, educate and champion manufacturing in Ohio with the goal of transforming the region’s economy into a powerful, global player. You can visit MAGNET online at

Innovate or Die: How Thermotion Moved Forward

Thermotion, LLC found themselves at a stalled point of growth and needed some major innovation for the development of their Thermo-Magnetic Actuators. In order to improve their product and reach newer and larger marketplaces, Thermotion and MAGNET worked very closely together and combined their respective expertise to create a more efficient and better performing actuator. This video will show you how Thermotion and MAGNET improved this business-critical product to reach new clients and to better help current clients such as the U.S. military.

Click here to read the original post.

Updated Electrical Market Overview

July 8, 2014

Electrician & Breaker PanelSonnhalter is deeply involved with the professional tradesmen. We recently completed an updated overview of the Electrical market. The purpose of the document is to give the reader a quick snapshot of the industry, its players and trends for 2014.

Highlights include  association and buying group contacts, trade shows/meetings, training industry information and media publications. A free copy for download is available. Click here to sign up.

Stats on U.S. Manufacturing

July 3, 2014

By Rachel Kerstetter, PR Engineer

The Fourth of July is more than fireworks, parades, cookouts and a day off. It’s a day that we recognize our country’s independence.

All of the red, white and blue the comes out leading up to Independence Day brings the topic of “Made in the USA” to mind. Did you know…

  • Every $1 spent in manufacturing contributes $1.32 to the economy? [Tweet This]
  • Manufacturing supports 17.4 million U.S. jobs? That’s 1 in 6 private-sector jobs. [Tweet This]
  • In 2012, the average manufacturing employee made $77,505? That’s more than $15,000 above the national average for all industries. [Tweet This]
  • Taken alone, manufacturing in the U.S. would be the 8th largest world economy? [Tweet This]

These stats came from NAM (the National Association of Manufacturers), you can find these and other facts about U.S. manufacturing on their website.

If you’re also thinking about U.S. Manufacturing today, check out these other posts on the topic:

Have a safe and happy Fourth of July!

Webinars are an Option for Continued Learning

June 19, 2014

WebinarxBy Sandy Bucher, Media Engineer

If you’re interested in learning about a particular topic related to your profession, many publications, groups and associations offer webinars, or webcasts, for free or for a minimal charge, or they are included in association membership fees. Some may also be eligible for CEU credits.

Webinars are usually one hour or less in length and can be accessed with a computer or mobile device. Most webinars are presented live on a particular date. If you are unable to attend the webinar on the date it is scheduled, most webinars are housed for a period of time after the event and are available on demand, where you can watch it at your leisure. All webinars require the attendee to register with name and contact information, and a few questions related to the topic of the webinar may be asked as well.

The topics vary greatly, and depending on your interest, there are numerous sources for webinars and webcasts. You can easily do an internet search for a topic, or if there is a particular publication that you read every month, check out their website for any webinars that you would be interested in attending. You may even be able to get on a list to be notified of upcoming webinars. Or, if you belong to an association, watch for announcements of future webinars in any newsletters.

Following are some links to webinars that may be of interest to you for the plumbing, HVAC, electrical, industrial MRO and construction markets:

Plumbing & Mechanical

Contracting Business


Plant Engineering
Plant Services

Associated Builders & Contractors

So if you have some downtime and want to increase your knowledge in the area of your profession, try attending a webinar presentation.

And if you are interested in presenting your own webinar, here are some posts you may be interested in:

Why Webinars Are a Good Marketing Tool To Reach Tradesmen

Tips for Putting on a Successful B-to-B Webinar

Webinars: Tips on How to Promote Using Email

10 Tips to Ensure a Successful Webinar Targeted at the Professional Tradesmen

From MAGNET: Manufacturing and Engineering Jobs Are In Demand

June 5, 2014

Each month we’ll be featuring a blog post from our friends at MAGNET (Manufacturing Advocacy & Growth Network). MAGNET’s mission is to support, educate and champion manufacturing in Ohio with the goal of transforming the region’s economy into a powerful, global player. You can visit MAGNET online at

Manufacturing and Engineering Jobs Are In Demand

[...] the demand for jobs in manufacturing and engineering is as strong as ever. The types of opportunities in these fields are varied and now is the perfect time to consider a career that is both rewarding and exciting. This brief video provides a glimpse into the world of manufacturing and engineering and the wonderful future that goes with it.

Click here to read the original post.


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