By John Sonnhalter, Rainmaker Journeyman at Sonnhalter
There are over 152 million blogs – how do you identify and communicate with the right ones to get in front of the professional tradesman? The first question to answer is are your products or services applicable to your end users using social media? If the answer is “yes,” then your goal should be to identify the right communities, monitor them and jump in and get involved!
If social is to be a part of your media relations strategy, you must remember that different rules apply to social:
- Your brand can be affected positively or negatively. Remember you don’t control the message.
- Your brand depends on the “loyalists” who are passionate about you.
- Key blogs or social sites are authored by thought leaders from your industry.
All blogs are not created equal. Do comprehensive research as to the communities you might want to get involved in and then monitor them. If they seem to be talking about relevant topics, jump into the conversation. Social media demands transparency, so be honest in your engagement. Here are a few sites that may be of interest to those going after the professional tradesman:
The blogs of MDM: segmented into Distribution Sales & Marketing; Economy; Human Resources; Industry Insiders; Management & Strategy; Mergers & Acquisitions; Online Marketing; Public Policy; Technology.
Plant Engineering Blogs: designed for plant engineers and maintenance professionals.
The blogs of IMPO: blogs covering various topics related to industrial maintenance and plant operations.
IndustrialSAVER: IndustrialSAVER.com serves as a free all-in-one Online Industrial Marketplace, B2B Classifieds and Trade Portal for those looking to buy/sell all kinds of industrial, engineering and construction supplies, equipment and machinery as well as custom and contract manufacturing solutions.
Maintenance Forums: Where reliability and maintenance meet
Residential Construction Blogs
Home Construction Improvement: Todd Fratzel is a full-time principal engineer for a large design-build construction firm. In his spare time, Todd blogs on home improvement and construction. In addition to the expert advice available on this site, Todd is also very accessible for questions or advice about individual projects.
Paragon Remodeling: This company has won awards for Top Remodeler from Qualified Remodeler Magazine for their outstanding home remodeling services for Northern Virginia, Maryland and Washington, D.C. They specialize in deck construction, patio building, window replacement, roofing, siding replacement, sunrooms, kitchen remodeling, bathrooms and basement remodeling. The primary focus of the blog is industry news, contractor requirements, home projects and cost versus value reports.
Commercial Construction Blogs
Construction Market Data: CMD’s portfolio of products and services includes national, regional and local construction data, building product information, construction cost data, market analytics and advertising channels to construction industry professionals in the U.S. and Canada. With a wide range of choices from forums to building codes, this blog includes a vast array of topics. Post subjects include staffing solutions, computer models and Sears houses.
Building Green: Blog from BuildingGreen.com, an independent publishing company committed to bringing its members accurate, unbiased and timely green design information.
Greenversations: The U.S. Environmental Protection Agency keeps a detailed blog about all things green. In addition to employees, the occasional expert guest blogger stops by to post. There is even a section for frequently asked questions.
Architecture and Design Blogs
anArchitecture: A blog by Christoph Wassmann, living and working in Vienna, Austria, anArchitecture is an internationally focused blog related to architecture and architectural thinking. A resource for people in the orbit of architecture, this blog aims to broaden the horizon of architectural design – pushing the boundaries of what architecture can be. He posts regularly with news, links and opinions.
BLDG Blog: This blog is written by Geoff Manaugh, the Senior Editor for Dwell Magazine and author of The BLDGBLOG Book. The blog focuses on architectural conjecture, urban speculation and landscape futures.
Inhabitat: This site is devoted to the future of design, tracking innovations in technology and practices that push architecture and home design towards a smarter and more sustainable future. Started by NYC designer Jill Fehrenbacher, this blog was intended as a forum in which to investigate emerging trends in product, interior and architectural design.
Construction Informer: An active blog by Duane Craig with interviews, articles and discussion about building structures and the things that make up the built environment.
LiveWire is the electricalmarketing.com source for electrical news. Monitored and maintained by Jim Lucy and Doug Chandler who are seasoned journalists from the editorial team of Electrical Wholesaling/Electrical Marketing.
Features the latest association news from NAED President and CEO, Tom Naber, and others.
Established in 2013, NEMRA’s blog covers articles produced by the organization as well as follow up information on article topics.
A leading authority on marketing, referral management and search engine optimization for contractors, plumbers, remodelers, landscapers, painting contractors and HVAC contractors throughout North America. The site contains marketing tips, a free marketing newsletter and lots of great ideas on how to win more new clients, get more referrals and win more new business from existing clients
Professional Electrical Contractors’ forum.
Professional Contractors’ forum with electrical sub-forum.
The BIMForum’s mission is to facilitate and accelerate the adoption of building information modeling (BIM) in the AEC industry. Ten subforums have been established to address each relevant industry sector and topic.
Part of a network of forums for professional contractors.
Online forum of Contracting Business; Broader audience that includes consumers and educated DIYers; Peer-to-peer.
ACHR News Blogs
Blogs for The News, includes: Opinions Blog, Editors Blog, Guest Blog and The Coach’s Blog.
Blogs feature news, opinions, business advice and a variety of other topics.
Contracting Business Blogs
Blogs for Contracting Business, written by editors Terry McIver and Ron Rajecki. Blogs cover a variety of HVAC- and business-related topics.
Energy Vanguard Blog
Energy Vanguard’s mission is to turn houses into high-performance homes through training and design. The blog covers topics including industry standards, building science, industry news, safety issues, conferences and education.
Blogs written by SNIPS Magazine editors Michael McConnell and Kori A. Winters, with contributor Al Levi. Blogs cover industry topics including legislation and trade shows.
Plumbing Engineer industry news blog.
eLocal site with tips and advice from professionals for homeowners.
This blog is a home base for kitchen and bath professionals hosting a weekly Twitter chat, contains topics, host profiles, transcription and other information.
Blog by internet marketing provider for plumbers that features blog posts and podcasts with advice for plumbers to gain better online visibility.
General Pipe Cleaners’ blog with plumbing and drain cleaning tips and best practices..