If you don’t talk up your brand on Twitter and other social sites, you’re missing the boat.
This according to a recent post on eMarketer.com from ROI Research. A study in April of 2010 found that at least once a week, 33% of active Twitter users shared opinions about companies or products, while 32% make recommendations and 30% ask for them.
According to Daina Middleton, CEO of Performics who commissioned the study “Social networking has greatly contributed to the shift from strict consumerism to more lively, two-way participation between Brands and everyday customers.”
If you like this, you should like:
How to Engage the Professional Tradesmen on Twitter
Awareness of Twitter has Exploded: Great Way to Reach the Professional Tradesmen
Want to Find out if Professional Tradesmen are Active on Twitter?
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Posted by tradesmeninsights 




Some B-to-B marketers are having a hard time including Twitter in the marketing mix. You need to think of it as a relationship-building tool. Twitter should never be used as a stand-alone tactic. It should be used in conjunction with other social media as well as traditional tools like e-mail. Jon VanZile wrote an interesting post, 

John Sonnhalter
Welcome to my blog, Tradesmen Insights. I'm the master of one trade, founder of a B-to-B marketing communications firm to companies that target tradesmen in construction, industrial and MRO markets.


