What are you doing for fast track training for tradesmen?
When talking with manufacturers or contractors, a common complaint is not that they don’t have enough work, but they can’t find qualified people to fill the jobs.
According to a Skills Gap study by the Manufacturing Institute, more than 80% of U.S. manufacturers can’t find qualified people for nearly 600,000 skilled production jobs that are currently unfilled.
Today we’ll be talking with Darlene Miller about an issue that is near and dear to all manufacturers – hiring a skilled workforce. Darlene has first-hand experience and has helped initiate some solutions by helping to found Right Skills Now. Darlene Miller is the owner and CEO of Permac Industries, Inc., a global leader in the precision machining industry.
She shares her insights and she’s been a part of developing programs to help fast track training for skilled workers.
I recently caught up with Sage Lewis, president of SageRock, a digital marketing agency that’s one of our strategic partners, to talk about the importance of SEO, especially in the manufacturing sector.
Search engine optimization is an ever-moving target. It has never been harder to rank well for your targeted key phrases than it is today. We will discuss the 3 most important things manufacturing marketers need to be doing in search engine optimization today.
Sage gives us some good tips and references to use.
How do manufacturers, especially small ones, face the challenges of both legislation and regulatory issues on a daily basis?
Today we’ll be interviewing Rob Kiener, Director of Government Affairs and Miles Free, Director of Research and Technology from the PMPA (Precision Machined Products Association). Their members are mostly small- to medium-sized privately held machine shops and I believe represent the challenges faced by other manufacturers as well.
They’ll share ideas on how you can be effectively heard by your representatives in Washington and how to deal with the ever-mounting sea of regulations.
Staying relevant to customers today has become much more complex. Traditional marketing and customer service, based on transactions, isn’t enough anymore. Customers want to pay less for faster, better service.
The new rules focus on content, commerce and community building, integrating online platforms with traditional marketing methods.
Manufacturers, manufacturer representatives and distributors have to integrate traditional systems of record (transaction-based) with systems of engagement (differentiated value-based) to stay competitive in their markets.
We caught up with Tom Gale who is President of Gale Media, a publisher of business information, research, software and market analytic tools that make wholesale distribution companies and their business partners run better for his thoughts on this important topic.
Tom’s company has two divisions: Industrial Market Information, a 25-year-old industrial products market research firm, helps customers map markets and identify potential within existing accounts and new territories, customer segments and product categories. And Modern Distribution Management, which publishes industry news and research since 1967.
Listen to what Tom has to say. Great insights. Enjoy.
We interviewed John Mesenbrink from Mechanical Hub about how contractors are using mobile in their daily routine. John’s been in the building/construction industry for over 13 years with an extensive background in the mechanical/plumbing/HVAC fields. He currently is responsible for the mechanical-hub.com site and is editor at large for Contractor Magazine.
He talks about opportunities for manufacturers and distributors to communicate to them using mobile and gives examples of those that are doing it right.
We were fortunate to have been able to catch up with Skip DeVilling recently and talk about the job market on both the distributor as well as the manufacturing sides of our world.
Skip shared his insights on what folks are looking for and what you need to do if you’re on the side of the table looking for a job. He touches on the role of technology and how it plays in the process, and he highlights some of the most common mistakes employers make.
We were able to catch up with Dan Judge, President of Netplus Alliance. Dan shared his thoughts on the benefits of buying groups for both the manufacturer and the distributor, and offered insights as we move forward on ways that could improve their partnerships.
We are fortunate to have hooked up with Rich Vurva. Rich is an old friend and he has been around the distribution market for several years. He was the founding editor of Progressive Distributor and currently is the VP/Editorial Director of the Industrial Group of DBM, which he is a co-founder of, and is the Editor and Publisher of Industrial Supply magazine.
We are fortunate to have caught up with Russ Hill, President of Ultimate Lead Systems. His company has been helping manufacturers close the loop between leads and sales for over 25 years. Russ has been a strategic partner of ours for several years and we have numerous clients using his systems.
In the 25-plus years Russ has been in this business, he’s seen lots of changes in how leads are delivered and with social media, how they are created. This brings to light the need to develop a social media strategy to generate sales. It also requires CRM and lead management programs that ultimately enable companies to track sales results.
Georgia Foley, the executive director of STAFDA, spent a few minutes with us after her return from the World of Concrete show late last month. While there, she met with her manufacturing liaison committee and shared their comments on the state of the construction industry. Listen to it by clicking below. Enjoy.
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Welcome to my blog, Tradesmen Insights. I'm the master of one trade, founder of a B-to-B marketing communications firm to companies that target tradesmen in construction, industrial and MRO markets.
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