By John Sonnhalter, Rainmaker Journeyman at Sonnhalter
Podcasts are a very popular medium today and rightfully so. Podcasts can add another dimension to your audience as they can hear the voice behind the words.
Alisa Meredith recently wrote a piece on HubSpot on why marketers should be using Podcasting and shows you that getting started is relatively painless.
Jay Baer, in a recent episode on Social Media Examiner, said,“There’s something about bringing somebody inside your head through your ear holes that ties you to that person in a way that reading a blog post or reading a book or anything else just doesn’t.”
Using podcasts is a way of building brand awareness as well as loyalty. Podcasting gives busy contractors another way to get information (let’s face it, we all only have so much time to read), and the auto industry with smart dashboards are making it easier to listen to.
You can also put them on iTunes which can give you access to more potential customers who are searching for info on key subjects by key words or phrases. Don’t be obsessed with the number of people who listen to your podcast, but more on the quality of them.
There are several ways that you can use podcasts to get to the professional tradesmen. Here are a few to consider:
- You initiate them. You can talk about issues affecting the tradesmen and possible solutions they could consider.
- You can interview industry experts or association leaders that can talk about everything from legislative issues that might relate to your business in the future, or talk about things you can do now to improve your business.
- Be a guest on someone else’s podcast. There are bloggers out there that target the same types of audiences you do. Follow them for a while, and if you determine it would be a good fit, contact the blogger and ask if they would consider doing a podcast with you. You’ll need to lay out the reasons why you think you can contribute to their audience and propose several topics for discussions. Don’t know any bloggers? Go to iTunes and type in under podcasts some of the key words that you are associated with. You’d be surprised at the number of podcasts that already exist. Listen to a few and contact the originator.
Podcasts help set you apart and allow you to be known as not only an industry leader, but if you do your own podcasts and get guests to interview, it will also show that you are wired to the right people who can give a different view or experience that will help your listener. It’s a win-win for everyone.