Podcasting – Another Effective Way to Get to Contractors

April 15, 2015

By John Sonnhalter, Rainmaker Journeyman at Sonnhalter

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Podcasts are a very popular medium today and rightfully so. Podcasts can add another dimension to your audience as they can hear the voice behind the words.

Alisa Meredith recently wrote a piece on HubSpot on why marketers should be using Podcasting and shows you that getting started is relatively painless.

Jay Baer, in a recent episode on Social Media Examiner, said,“There’s something about bringing somebody inside your head through your ear holes that ties you to that person in a way that reading a blog post or reading a book or anything else just doesn’t.”

Using podcasts is a way of building brand awareness as well as loyalty. Podcasting gives busy contractors another way to get information (let’s face it, we all only have so much time to read), and the auto industry with smart dashboards are making it easier to listen to.

You can also put them on iTunes which can give you access to more potential customers who are searching for info on key subjects by key words or phrases. Don’t be obsessed with the number of people who listen to your podcast, but more on the quality of them.

There are several ways that you can use podcasts to get to the professional tradesmen. Here are a few to consider:

  • You initiate them. You can talk about issues affecting the tradesmen and possible solutions they could consider.
  • You can interview industry experts or association leaders that can talk about everything from legislative issues that might relate to your business in the future, or talk about things you can do now to improve your business.
  • Be a guest on someone else’s podcast. There are bloggers out there that target the same types of audiences you do. Follow them for a while, and if you determine it would be a good fit, contact the blogger and ask if they would consider doing a podcast with you. You’ll need to lay out the reasons why you think you can contribute to their audience and propose several topics for discussions. Don’t know any bloggers? Go to iTunes and type in under podcasts some of the key words that you are associated with. You’d be surprised at the number of podcasts that already exist. Listen to a few and contact the originator.

Podcasts help set you apart and allow you to be known as not only an industry leader, but if you do your own podcasts and get guests to interview, it will also show that you are wired to the right people who can give a different view or experience that will help your listener. It’s a win-win for everyone.


Podcast: Home Improvement Contractors Insights on Their Interaction with Manufacturers

June 3, 2014

AngeloToday we’re talking with Angelo Ferrante Jr., owner of A&F Home Improvements. Angelo has 39 years of experience in the home improvement business. He shares with us his thoughts on what would make a better relationship between contractors and manufacturers.

Issues that Angelo touches on:

  • What manufacturers are doing to support contractors
  • What he’d like to see from manufacturers as far as field support
  • Training both product and application
  • Best ways of connecting with him

Listen to the podcast here.


Podcast: Plumbing Contractor Insights on Their Interaction With Manufacturers

May 7, 2014

Ailport Today we’re talking with Glen Ailport, owner of BSB Plumbing. Glen has over 30 years of plumbing experience. He shares with us his thoughts on what would make a better relationship between contractors and manufacturers. www.bsbplumbinginc.com

Issues that Glen touches on:

  • What manufacturers are doing to support contractors
  • What he’d like to see from manufacturers as far as field support
  • Training both product and application
  • Best ways of connecting with him

Listen to the podcast here.


PODCAST: The Importance of Training Programs for Distributors

November 25, 2013

Today we are speaking with Kevin Higginbotham, the CEO of the Evergreen Marketing Group. Evergreen has always been a leader in product training since its inception, and Kevin gives us some insights into what their group is doing to advance professional training using a multi-dimensional approach.

Listen here – Enjoy!


Podcast: Why There’s Room for Pro Contractor Rentals

October 9, 2013

procontractorrentalsToday we’re talking with Rick Monogue, the publisher of a new magazine scheduled to launch in January of 2014 call Pro Contractor Rentals. We’ll find out why he thinks there’s room in an already crowded market for another print book. I think you’ll find some of his comments interesting.

Listen to the podcast here.


Podcast: What Are You Doing to Get Trained Workers?

May 22, 2013

What are you doing for fast track training for tradesmen?

When talking with manufacturers or contractors, a common complaint is not that they don’t have enough work, but they can’t find qualified people to fill the jobs.

According to a Skills Gap study by the Manufacturing Institute, more than 80% of U.S. manufacturers can’t find qualified people for nearly 600,000 skilled production jobs that are currently unfilled.

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Today we’ll be talking with Darlene Miller about an issue that is near and dear to all manufacturers – hiring a skilled workforce. Darlene has first-hand experience and has helped initiate some solutions by helping to found Right Skills Now. Darlene Miller is the owner and CEO of Permac Industries, Inc., a global leader in the precision machining industry.

She shares her insights and she’s been a part of developing programs to help fast track training for skilled workers.

Enjoy!

Listen to Podcast


Podcast: SEO in Manufacturing – 3 Things You Need to be Doing

April 24, 2013

398ec611a0fdc5c8cae3000b4a116c50I recently caught up with Sage Lewis, president of SageRock, a digital marketing agency that’s one of our strategic partners, to talk about the importance of SEO, especially in the manufacturing sector.

Search engine optimization is an ever-moving target. It has never been harder to rank well for your targeted key phrases than it is today. We will discuss the 3 most important things manufacturing marketers need to be doing in search engine optimization today.

Sage gives us some good tips and references to use.

Enjoy!

Listen To Podcast


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