Many contractors have trouble navigating the digital scene. Here are some tips that can be forwarded on to them to help them get noticed and sell more of your stuff!
Guest post by Lachezar Stamatov, a regular contributor to the Work N’ Gear blog.
Contractor’s Online Success Strategy: Get Listed on These 4 Websites
ToolStop / Flickr / CC BY
For service-providing businesses, like contracting companies, greater online visibility can almost immediately bring more business. People’s primary way of finding somebody to do a job for them is by doing a quick online research. In order to increase your chance of being found online, one of the things you can do is get listed on websites for contractor services. Here are some websites worth considering.
With over 56,000 likes on Facebook and more than 14,200 followers on Twitter, HomeAdvisor is one of the most popular websites for home service professionals.
HomeAdvisor’s web platform is extremely user-friendly. There is a very wide array of home improvement categories to choose from. Homeowners pick one, describe their needs and they get matched with up to four professionals. They can also read reviews of a particular contractor’s services.
Perks of the site include the Home911 app, which homeowners can use to find contractors willing to take emergency calls and do immediate repairs. Another great benefit of registering with HomeAdvisor is that you will also get listed on other popular websites such as 1-800-Contractor, Realtor.com, Build.com and more.
CraftJack is a very versatile web tool which allows you to do a lot more than just get listed in a search directory.
CraftJack works much like a social network but one geared exclusively towards contractors. Each contractor has a unique profile page, which they can use to promote their business. You can use it to showcase your finished work by posting photos and videos. Plus, the page will display your overall customer rating.
CraftJack comes with a feature called Lead Manager, which can help you get more leads and referrals. You can even get discounts on the leads you win (e.g. by contacting a lead within 30 minutes of receiving the notification).
ACCA stands for the Air Conditioning Contractors of America. But that doesn’t mean that only HVAC contractors can get listed. The website also works for contractors in refrigeration, plumbing, home and building performance, etc.
The way the website works is very simple. There is a search engine which homeowners, builders or building owners can use to find a contractor based on a variety of criteria, such as proximity, the kind of work they perform and the market segment in which they operate – commercial, residential or government. Site visitors can also find instructions on how to choose the most suitable contractor and see a list of questions they may want to ask the contractor before the work begins.
While you can get listed even if you are not a member, becoming one will grant you some extra benefits, such as opportunities to network during ACCA events or discounts on accreditation programs.
Angie’s List is for contractors who work in the areas of home and yard improvement, as well as auto and health services. The website claims to be used by more than 2 million US households.
There are two ways your business can get listed in Angie’s List’s search directory. The first one is if a customer that is really pleased with your services adds you there and recommends you as a professional. The second one is if you create your own free profile where you can list your areas of expertise, follow your ratings and respond to customer feedback.
If you receive a negative review, Angie’s List will give you the opportunity to talk to the reviewer and hopefully have the review removed. Bear in mind that you should have a valid license, because Angie’s List gives homeowners the option to check if you are licensed and bonded.
Some Additional Advice
These four websites will give your business great visibility and increase your chances of getting more business. But there are two other things you should also do. First, get registered with Google Places, so your business can appear in the “sponsored ads” column of Google search results. Second, try to get listed in the .gov website of your state, as this will give you some extra credibility.
What steps are you taking to advertise your business and make sure you are visible online?