About

Sonnhalter is the leading B2T (Business-to-Tradesman) marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Our tagline, “Not Afraid To Get Our Hands Dirty,” promotes our willingness to roll up our sleeves and dig deep into clients’ businesses, also, it refers to the market we targets: the tradesmen who work with – and dirty – their hands every day.

Experience & Knowledge
The combination of hands-on experience and knowledge of the industry sets Sonnhalter apart from other firms. That’s why our clients consider us an extension of their own marketing departments. And in some cases, we are their marketing departments.

 

Tradesmen Insights Blogging Team

Matt Sonnhalter – Vision Architect
More than 23 years of consumer and business-to-business account service experience, 12 with Sonnhalter; responsible for overall profitability, direction and future growth of the agency; experience includes product launches, brand positioning and development of marketing plans.

John Sonnhalter – Rainmaker Journeyman
More than 38 years of experience in business-to-business marketing, specializing in the durable goods industries; specialties include development of marketing programs for various types of industries, new product rollouts and distributor communications.

Rachel Kerstetter – PR Architect
In agency public relations her entire career, manages clients’ and Sonnhalter’s public relations programs including media relations, social media, event planning, internal communications and writing all types of content.

Chris Ilcin – Account Superintendent
More than 20 years of marketing experience, with more than 10 focusing on the trades from the client side; specialties include social media, video production, trade show coordination, brand building and ideas.

You’ll also find numerous blog posts on Tradesmen Insights from other members of the Sonnhalter team and various experts in the industry. Got a question or a topic you’d like to read about? Contact Us.

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