What Are the Best Social Media Platforms for B-to-B Companies?

According to a recent post from B2B online marketing, LinkedIn, Blogging and Facebook  are the top 3. This is according to a 2012 social media study of B2B marketers that were asked to choose the most important method they use for social media outreach.

In a study conducted by Social Media Examiner of over 1,900 B2B marketers, results indicate that while B2B marketers are finding success in their social media efforts, they still see room for improvement. Whether you’re a large company or starting a small business, here are a few statistics that show why you should be using social media.

  • Over 56% of B2B marketers acquired new business partnerships through social media.
  • 53% of B2B marketers found social media helped them develop a loyal fan base.
  • Nearly 60% of B2B marketers saw improved search rankings from their social efforts.

Each social media channel is different and should be approached that way. Here are some highlights from the post:

Facebook is more personal. Let them know what your business offers them.

  • Create an online community that encourages conversations.
  • Use photos and videos to make it more interesting.
  • Engage by offering a strong call to action. You want them to start a conversation.

Blogging is a great SEO effort and link building.

  • Become a thought leader in your area and gain credibility.
  • Target each post to a specific audience for engagement and encourage folks to share your content.
  • Use strong key words to improve site’s performance on search engines.

LinkedIn is a great way to connect with other businesses in your industries.

  • Be active. Search and connect with individuals and groups that are relevant to you.
  • Ask for recommendations from previous and current customers. These short testimonials will help prospects see why people like working with you.

Social media, if used right, can help generate leads, interact with customers and potentials and help you build your thought leadership.

One Response to What Are the Best Social Media Platforms for B-to-B Companies?

  1. John Murphy says:

    All great points, John. These social media platforms are a great way to push your own remarkable content out into the Internet and to drive traffic to your website. I also use Twitter extensively to promote landing pages and blog posts, and I’ve landed several good leads from it. The best part is that I’ve met some great people through SM that I otherwise would never get to know.

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