Social forums are an ideal way for B-to-B companies to demonstrate their expertise and knowledge. Forums are intended for people to exchange ideas and gather info. There are several to choose from… Quora, HighTable and LinkedIn to name a few. Most of my experience has been using LinkedIn.
A recent article on Social Media Examiner by Kane Russell gives tips on using social forums in a B-to-B setting. Here are some highlights:
- Comment from the perspective of a thought leader - answer questions and provide qualitative and quantitative supporting evidence. Acknowledge alternative solutions.
- Respect other users - don’t argue but address disagreements using examples and data to make your point.
- Join the conversation - respond directly and acknowledge what others have already said.
- Be consistent and cover subject comprehensively - do this on both where you have expertise and on topics outside your business experience.
- Add links where necessary - but make sure they are relevant.
If you haven’t participated in a forum, please expand your horizons and try. It’s a great way to learn and make new friends.
John Sonnhalter
Welcome to my blog, Tradesmen Insights. I'm the master of one trade, founder of a B-to-B marketing communications firm to companies that target tradesmen in construction, industrial and MRO markets.
