I bet for most of you it’s that you’re afraid you won’t be able to publish relevant content on a regular basis. I’m the first to admit starting a blog is a commitment, but one that’s well worth it.
Your blog can be the center of your social media plan where you can repurpose posts to your Facebook, Twitter and LinkedIn accounts. We have found that consistent posts have helped us become the thought leader in marketing to the professional tradesman and have generated new clients from it.
Since content is usually the stumbling block to starting a blog, here are some suggestions on where and how you can get good content. You need to realize you don’t have to write everything. You need to be the “go-to” resource for your niche, so utilize other experts.
- Try to do one original post a week.
- Supplement other posts by sharing industry/association news with your insights.
- Set up a Google Reader account where you can send RSS feeds of people you want to read on a regular basis and repost their articles with commentary and insights from your point of view.
- Case studies and testimonials - Get your sales staff involved. These are great stories and it’s great when customers tell, in their own words, how you helped them solve a problem.
- Stats/surveys – folks love to get industry info or trends. Start your own survey and share the results. It’s a great way of getting a conversation going.
- Look internally - some of your best resources might just be down the hall. Talk with sales, customer service and engineering. They probably can give you more topics and issues to talk about than anyone else, and it’s relevant to your industry.
Those are some suggestions for getting great content, and don’t think you need to be the sole source of content. Make it a team effort.