Reaching Contractors via Mobile. Still Not a Believer? See what Grainger is doing.

We’ve talked a lot about mobile and what it means to both manufacturers and distributors when trying to reach the professional tradesmen. For those who are still on the fence about mobile and where it’s going, here is some useful info.

I recently read a few articles in emarketer.com on mobile that brought up several good points. emarketer.com interviewed Geoff Robertson from Grainger on how they are using mobile in their sales process.

Here are some highlights:

  • Over the past 12 months, Grainger has seen a 400% increase in mobile activity.
  • Beyond the location and availability issues, Grainger is trying to help companies streamline their workflow by giving those who are requesting the parts to list them, and then those responsible for purchasing can sign off all using mobile technology.
  • Over 50% of their users feel comfortable ordering over mobile devices.
  • Google has an entirely separate algorithm for mobile device searches.
  • Google reported that 1 in 7 searches are now done on mobile devices.

If you don’t have a mobile strategy in place, it should get on your radar screen soon or you’ll be missing lots of opportunities.

If you like this post, you might want to read:

Are You Targeting Emails for Your Mobile Marketing?

Why a Mobile Strategy is so Important to Reach the Professional Tradesmen

What’s Your Mobile Media Strategy for 2012?

2 Responses to Reaching Contractors via Mobile. Still Not a Believer? See what Grainger is doing.

  1. Grainger is not alone in its effort to empower its contractor customers with a mobile solution, but it is perhaps the most aggressive. The large specialty distribution companies are all focused on this. The opportunity to improve profitability for contractors through mobile operations management solutions is enormous, perhaps as much as $20,000-30,000 per year per field employee. It will be the focus of the industry for the next 2-5 years.

  2. […] Reaching Contractors via Mobile. See What Grainger is Doing. […]

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