Are You Tweaking Your 2012 Social Media Plan?

Now that we’ve crossed over into another year, are you reviewing what you did last year and trying to make improvements?

I ran across a paper by Radian6 (you can download it when you click) that highlighted 30 ideas to think about to include in your planning. They included ideas on strategy, listening, engagement and measurement. I’ve always respected them and their content.

Here are some points that hit home to me:

  • Socialize your culture, not just your technology. Your whole organization needs to adapt to empowered customer model.
  • Cultivate long-term relationships. It’s 5-10 times cheaper than getting a new client.
  • Pay attention to people talking about your brand. Listen and tag both advocates and detractors.
  • Great leaders listen.
  • It’s not enough to listen in the shadows.Your fans expect you to respond and start conversations.

Those are some of the ideas I’m going to try to work on this year. What are you planning on doing to improve your social media plan?

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