Moving forward in 2012, is mobile media going to be part of your overall marketing strategy?
As a matter of fact, mobile seems to rank somewhere in the middle of overall marketing practices behind email (which ironically is number one) and SEO. The 42% that do use mobile in their marketing plans are optimizing their websites and emails and are beginning to use QR codes.
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The Mobile Marketing Trends Study was created to allow marketing folks to see what similar organizations were doing. Some highlights of mobile marketing goals include:
- Sales/revenue – 33%
- Product service info – 25%
- Customer retention – 15%
- Lead nurturing – 11%
- Customer opt-in – 10%
- Alert reminders – 6%
For those of us in the B-to-B space, and especially for those of us trying to reach the professional tradesman, mobile should be a part of your marketing plan.
Not sure where to start? The easiest place to start is to optimize your website for mobile. Secondly, consider sending mobile-optimized emails.
The key is to make a plan and do something, monitor the response and do something else. As I’ve said before, I don’t believe mobile is going away, and there are many opportunities to reach our target audiences.