What’s Your Mobile Media Strategy for 2012?

Moving forward in 2012, is mobile media going to be part of your overall marketing strategy?

According to a recent survey by the Association of Strategic Marketing (ASM), 2011 Trends in Mobile Marketing, 58% of respondents indicated that they were not using mobile marketing.

As a matter of fact, mobile seems to rank somewhere in the middle of overall marketing practices behind email (which ironically is number one) and SEO. The 42% that do use mobile in their marketing plans are optimizing their websites and emails and are beginning to use QR codes.

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The Mobile Marketing Trends Study was created to allow marketing folks to see what similar organizations were doing. Some highlights of mobile marketing goals include:

  • Sales/revenue – 33%
  • Product service info – 25%
  • Customer retention – 15%
  • Lead nurturing – 11%
  • Customer opt-in – 10%
  • Alert reminders – 6%

For those of us in the B-to-B space, and especially for those of us trying to reach the professional tradesman, mobile should be a part of your marketing plan.

Not sure where to start? The easiest place to start is to optimize your website for mobile. Secondly, consider sending mobile-optimized emails.

The key is to make a plan and do something, monitor the response and do something else. As I’ve said before, I don’t believe mobile is going away, and there are many opportunities to reach our target audiences.

2 Responses to What’s Your Mobile Media Strategy for 2012?

  1. Couldn’t agree more! I think when we reach the 50-60-% smart phone saturation mark (US) we will start to see more mobile activity. Currently we’re around 40% smart phone on our US mobile phone subscriber base. That’s why I always suggest Texting because most people do not have smart phones for apps & easy mobile browsing.

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