2012 Trends of Smartphones and Tablets

Mobile media is here in a BIG way. Are you incorporating it into your marketing plans for 2012?

According to eMarketer, tablet users in the USA will reach almost 90 million by 2015. By 2015, there will be almost 150 million smartphone users.

So what can you do to dip your toe into the mobile market? I’d suggest you add a mobile component to an existing program and track the results.

Add a video via a QR code in an ad or on packaging that takes them to a helpful video. Do a mobile friendly landing page where they can easily find their closest dealer or store to buy.

Try something. Monitor the results and then try something else. This is the only way to get in since the choices are so overwhelming.

Here are a few other good reasons to incorporate mobile:

Integrating mobile marketing into your overall plans helps support every phase of the purchase cycle, based on data from eMarketer via Millward Brown-Dynamic Logic.

From a marketing perspective, it’s important to understand how and where consumers use their mobile phones. As smartphone penetration continues to increase, mobile phones are no longer just for talking. In fact, according to comScore, only one out of four owners use a phone solely for voice communications.

Mobile is here to stay so you should jump in sooner than later.

If you like this post, you might like:

Podcast: Why Manufacturers Should Be Using QR Codes

What Are You Doing to Insure a Successful QR Code Campaign?

Are You Considering Mobile Media as a Strategy to Reach Professional Tradesmen?

One Response to 2012 Trends of Smartphones and Tablets

  1. Angela says:

    John, another great subject. One thing I’d like to add and stems from a recent tweet from Marketing Magazine is that 80% of businesses mobile “apps” have been downloaded less than 1,000 times.

    I think this stat should be considered specifically by the B2B space. As B2B companies go down the trial and error road of mobile technologies to reach their customers, they are flocking to develop apps that will help their customers. What is left to be unwritten is that the number of downloads shouldn’t be the only factor in determining mobile app success in large part due to the size of B2B markets compared to consumers.

    What I’m not 100% sure of on this stat is if it is a mix of both B2B and B2C apps, but I would be willing to bet it’s primarily B2C. If that’s the case and these are results for a B2C company’s mobile app downloads, I fear B2B’s will run as fast as they can away from app development without understanding the long-term effects is “could” have on impacting the leads process.

    I’d be interested in any feedback or thoughts you have on this subject.

    Angela

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