Have You Used Social Media to Enhance Your Events?

Everybody does some sort of events in their businesses. Open houses, counter days, new product launches to name a few. Have you ever considered using social media to help create buzz?

I recently read a post by Ekaterina Walter  in Social Media Examiner called 15 Ways to Bring Social Media to Events that I thought was really good. Even though some of her points were more for a retail/consumer approach, here are four of her tips that I thought would be applicable to this audience.

  • Create pre-event buzz - Start early with registration. Encourage attendees to share details. If you’re having speakers, make sure to include their Bios and Twitter handles.
  • Keep attendees informed – Use QR codes to access presentations if it’s being done outside. Collect your speaker’s blogs all in one place and create a dashboard of their latest posts.
  • Help them share information - Use Twitter back channels so you can get questions and feedback. Share images and presentations. Open your event to virtual attendees.
  • Post event - Publish your Twitter wall and give all access to your talks with links to videos.

I’m sure there are other ways to use social media for events, and I’d like to hear ways you’ve used it.

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