One long-term strategy that folks sometimes overlook is that of leveraging content curation as a way of building followers and “expertise standing ” in your field. Content curation for those of you who may not know what I’m talking about is the art and science of finding and sharing quality content on a specific subject.
Most of our clients are manufacturers, and when they get into the social media scene, they are usually focused on original content so they can show the world how much they know and why their product is better than the other brands. While this content info may be good, most people who might follow you don’t always want to hear about you or get a sales pitch. What you may want to consider isbecoming a trusted and reliable source of info on a specific subject or market. The “go to” guy.
Manufacturers, for example who make several product lines, say for the plumbing market, could become the reliable source for industry info. Info that would be from the associations, wholesalers or contractors. I recently read a guest post from Neicole Crepeau on Convince and Convert site that outlines things to help you be successful at content curation. Highlights include:
- Identify your audience - for most of you that shouldn’t be hard to do. You can’t be a ” jack of all trades.”
- Focus on content sharing - share relevant content as 70% of people will only ever click on a topical category. 56% of all retweets contain links so it’s important that your followers are spreading the word (and links) to their contacts.
- Make sure content is impeccable - promote the gems so readers don’t have to sift through lots of content that may not be meaningful.
- Be consistent - you need to do this on a regular basis to build followers.
So if you’re looking for another way of becoming a credible source in your field, you may want to consider Content Curation.