Listening to customers is not a new strategy, but today we have more options to connect and listen, especially online. Social media and digital marketing is making it easier to monitor customers to see what they are saying about you and your competitors.
Smart companies are taking advantage of every possible opportunity and making it a part of their online strategy.
The key here is if you listen carefully, it will help you identify issues and ultimately start engaging the customer.
What are you doing to listen to your customer base?