As we all dive into the social media scene, we find that most of us have several different audiences we’re trying to engage with. That’s why it’s important to assign a community manager to each of these important market segments. Community managers are the social media voices for their brands that fulfill multiple roles and therefore you need a strategy to keep things on track.
I recently read a post by Janet Aronica in Social Media Examiner on 5 Tips for Building a Community Management Strategy that I thought was well written. Here are some of the highlights:
- Define metrics - What are the goals of the program? Make sure they are clear cut.
- Listening - Be where your targets are. Identify hashtags, blogs and forums that target your audience.
- Create a content plan - In order to draw people in, you need a plan. Identify an editorial calender, identify potential bloggers for your team and identify key words.
- Leverage email - Build a list, develop a schedule of launch dates and plan your content.
What are you doing to manage your community?