Sure you’ve heard it before that content is king, but what does that really mean? It’s more than a posting on Facebook or your lates blog post. It’s a long-term commitiment to your brand and what it stands for.
Everything you do should reflect your company’s core points of differentiation. I recently read a post by John Jantsch, author of Duct Tape Marketing, called 5 Types of Content That Every Business Must Employ that I thought made several good points. Among them:
- Build trust - content builds a bridge between awareness and trust.
- Educate - content creates awareness and will make the prospect want to learn more.
- Get customers involved - build loyalty and community and let’s face it, you don’t have all the answers.
- Filtering and aggregating information - you need to be recognized as a go-to source for information; it doesn’t mean it all has to be original.
- Convert prospects into buyers - this is the ultimate goal and great content will help you in this process.
How are you using content to meet your marketing goals?
John Sonnhalter
Welcome to my blog, Tradesmen Insights. I'm the master of one trade, founder of a B-to-B marketing communications firm to companies that target tradesmen in construction, industrial and MRO markets.
