Mobile Marketing to the Professional Tradesman: What Are You Waiting For?

The professional tradesmen don’t go anywhere without their cell phones, and there’s a good chance that those phones are smartphones (50% of Americans will own a smartphone by the end of 2011). They depend on them everyday on the jobsite. So are you missing an opportunity?

I recently read a post by Heidi Cohen, 6 Must-Do Mobile Marketing Tactics that outlined some things for you to consider if you’re contemplating getting into mobile apps. Here are some highlights as they would apply to the professional tradesmen:

  • Understand your goals - You need to determine your strategy and how it fits into your existing marketing plan.
  • Know your market - Beyond identifying your audience, you need to figure out what kinds of things would be most useful for a contractor of a jobsite.
  • Mobile websites - Make sure your existing website is formatted for mobile. Make sure the content you do have there is applicable to the contractor’s “on the go” needs. Make fields larger, make sure you have your logo and encourage action.
  • Mobile search - Beyond your normal optimization, combine with mobile CTR. Don’t forget to to include local content like where the closest distributor of your products are.
  • Mobile e-mails - Since e-mails are the most used application, why not develop an e-mail plan specifically for mobile? If your sales guys are demoing a new product at a local Depot, let them know about it and offer them a discount coupon for stopping by.

These are just some ideas on how to capitalize on mobile. If you’ve got an existing mobile program going on, I’d like to hear what you’re doing.

If you like this post you might like:

Mobile Marketing for B-to-B: Change in the Air(waves)

56 Mobile Marketing Facts

2 Responses to Mobile Marketing to the Professional Tradesman: What Are You Waiting For?

  1. e2solutions says:

    A survey and report published recently by SEMPO indicates companies are spending more on paid mobile search than ever before, actually doubling this time from last year.So mobile marketing also takes to higher stages..

  2. Erik Hagglund says:

    Hello,

    My name is Erik Hagglund and I am selling some new mobile services you may be interested in. Check out our two web sites that are in the process of merging. http://www.mobiledirectresponse.com and http://www.sintmobile.com. A new service that only I offer is dialing #250 and verbally saying your company name. It works with any cell phone provider. Your customer does not have to remember your phone number. If they get your voice mail we can automatically send them a text of your choice if you can not answer the phone. We offer many other mobile marketing services. Call me if you have any interest 913 908-1378

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