Online media is the fastest growing media platform in history. Second only to Google, YouTube has emerged as an easy-to-use search tool.
As a manufacturer, are you capitalizing on this powerful tool to disperse your message? You don’t need a “Hollywood” production. As a matter of a fact, the ones done on a mobile phone would do just fine. We’ve done “man on the street” interviews with contractors at will-call counters and on jobsites asking their opinions on tools and other products.
Did you know – Videos convey more info per minute than any other media and 65% of the public like to learn via videos.
These were only a few of the facts that I learned from a recent post by Jon Miller from Marketo. His post, How to Optimize Your B2B Marketing and Sales with Online Video outlines how to use videos to engage prospects in different stages of the buying cycle.
According to a Universal McCann study cited by Brightcove, people find product information and research most compelling when delivered in video format. MarketingSherpa claims that online video is a close second to word-of-mouth communication when it comes to influencing key decisions. No other media channel communicates a deeper, richer message or leaves a more lasting impression than video.
He also offers 10 online video strategies you may find helpful. Here are some highlights:
- Search optimize your video with a text summary - Use key words to highlight main points and make sure you include the URL.
- Integrate video into your e-mail marketing programs - Deliver relevant info pertinent to who they are and where they are in the buying process.
- Leverage social media – Promote across all marketing channels including your blog and both personal and business profiles.
- Feature on you website - Embed videos where appropriate to promote products, company news or new product promotions.
What are you doing to capitalize on your videos?
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