If you are, there’s a new association that started in 2009 (good timing isn’t it) that deals with the construction industry and best practices to market to them. It’s called Construction Marketing Association (CMA) and they are out of Chicago. I’ve joined it as I think it’s important for those of us that play in this market can get together with our peers and look at what’s working and what’s not.
The founder, Neil Brown, has been in the construction industry on both the client and agency side for the past 15 years. Neil’s vision is to support marketers with a broad range of resources from monthly webinars, e-newsletters, blog, databanks and a network of professionals you can talk with on a regular basis. Neil is trying to start regional chapters as well, and I’ve agreed to head up NE Ohio.
The CMA is a start-up operation, but I think it has legs. The bottom line is in order for anything to be successful, it needs people to join and interact. Individual memberships are $169/year and there are corporate rates for 5 or more.
Take a look at their site and consider joining. I know there are some great marketing minds out there with a vast amount of experience in this channel. Won’t you share your knowledge?