Social Networking is on the Increase Among Older Adults

So what does this all mean? Manufacturers who still think the only ones using social are the 18-29 year olds should think again.You might be missing a golden opportunity to reach your target audience.

It means folks over 50 that are using social media (yes, even professional tradesmen and contractorsnearly doubled from 22% in April of 2009 to 42% in May of 2010 according to the Pew Research Center. That’s good news for manufacturers who are trying to reach the older set of professionals who typically own or manage contractors.

  • One in Five (20%) online adults 50-64 say they use social network sites on a typical day. That’s up 10% over last year.
  • Overall, 92% of those 50-64 send/read e-mail every day. 76% get news online.
  • 52% of 50-64 adults are using social media on a regular basis.
Social Media Trends, 2009-2010
  % of online adults who use SNS or Twitter, 2009-2010
2009 2010 % Point Change, 2009-2010 % Change, 2009-2010
Social Networking Use  
All adults 46% 61% 15 33%
Age
18-29 76 86 10 13%
30-49 48 61 13 27%
50-64 25 47 22 88%
65+ 13 26 13 100%
Twitter/Status Update Use
All adults 11% 17% 6 55%
Age
18-29 20 27 7 35%
30-49 11 16 5 45%
50-64 5 11 6 120%
65+ 3 5 2 -
Source: Pew Research Center’s Internet & American Life Project, August 2010

 

 If you’re reading this, I may be preaching to the choir but I’m sure you can think of someone within your organization you could forward to and let them know older people use social too!

 

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