So what does this all mean? Manufacturers who still think the only ones using social are the 18-29 year olds should think again.You might be missing a golden opportunity to reach your target audience.
It means folks over 50 that are using social media (yes, even professional tradesmen and contractors) nearly doubled from 22% in April of 2009 to 42% in May of 2010 according to the Pew Research Center. That’s good news for manufacturers who are trying to reach the older set of professionals who typically own or manage contractors.
- One in Five (20%) online adults 50-64 say they use social network sites on a typical day. That’s up 10% over last year.
- Overall, 92% of those 50-64 send/read e-mail every day. 76% get news online.
- 52% of 50-64 adults are using social media on a regular basis.
|Social Media Trends, 2009-2010|
|% of online adults who use SNS or Twitter, 2009-2010|
|2009||2010||% Point Change, 2009-2010||% Change, 2009-2010|
|Social Networking Use|
|Twitter/Status Update Use|
|Source: Pew Research Center’s Internet & American Life Project, August 2010|
If you’re reading this, I may be preaching to the choir but I’m sure you can think of someone within your organization you could forward to and let them know older people use social too!