What’s one of the most important tools a contractor has with him? If you said his phone, you win the prize!

With the advent of smart phones like the iPhone and now the Android, there are opportunities to reach your customer on a job site. Are you planning that far ahead?

According to the Yankee Group, US mobile application revenues will jump from 1.6 billion this year to 11 billion by 2014. Nearly 1/3 of these apps are purchased.

Caterpiller announce in January of 2011 an application for mobile phones that will allow a user from a smart phone to access a dealer close to them for status on what kind of equipment is available for rent.

Now I’m not suggesting that you charge for an app or even try to sell something through the phone, but what I am suggesting is you might want to have an app that contractors can have on their phone where you can tell them about the newest widget and give them instant access to you.

What are your thoughts on mobile apps?

This entry was posted on Tuesday, July 13th, 2010 at 9:00 am and is filed under Marketing Tools, Marketing Trends, Social Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.