Comments on: B-to-B Marketers: How Many Calls Does it Take to Make a Sale? http://tradesmeninsights.com/2010/03/04/b-to-b-marketers-how-many-calls-does-it-take-to-make-a-sale/ Marketing to the professional tradesman in the Construction, Industrial and MRO markets Thu, 02 Feb 2012 22:26:49 +0000 hourly 1 http://wordpress.com/ By: red shoes for women http://tradesmeninsights.com/2010/03/04/b-to-b-marketers-how-many-calls-does-it-take-to-make-a-sale/#comment-760 Sat, 19 Jun 2010 03:12:25 +0000 http://tradesmeninsights.com/?p=2138#comment-760 I will not debate with your conclusions because I think you抮e exact on the money! You have put together a valid case for your sentiments and now I know more about this unusual topic. Thanks for this excellent post and i will come back for more.

]]> By: tradesmeninsights http://tradesmeninsights.com/2010/03/04/b-to-b-marketers-how-many-calls-does-it-take-to-make-a-sale/#comment-600 Wed, 10 Mar 2010 15:07:54 +0000 http://tradesmeninsights.com/?p=2138#comment-600 It boggles my mind to. I can’t figure out why spend the time and money if you’re not going to do anything with the leads you get. thanks for the input.

]]> By: Hugo Trux, marketer http://tradesmeninsights.com/2010/03/04/b-to-b-marketers-how-many-calls-does-it-take-to-make-a-sale/#comment-599 Wed, 10 Mar 2010 15:04:46 +0000 http://tradesmeninsights.com/?p=2138#comment-599 Good article. I am personally amazed at the number of inquiries to websites that I make that are simply ignored, and even worse, the number that bounce due to bad e-mail addresses. Why invest the money if you don’t care? And is it wrong to assume that if they care so little about you before the sale, they will be any better later??

]]> By: tradesmeninsights http://tradesmeninsights.com/2010/03/04/b-to-b-marketers-how-many-calls-does-it-take-to-make-a-sale/#comment-597 Tue, 09 Mar 2010 18:08:12 +0000 http://tradesmeninsights.com/?p=2138#comment-597 Someone needs to be in charge of the new business hat. The key is keeping things organized so you can f/u with potentials when you said you would. Programs like ACT or Goldmine would help you keep track of leads especially since you’re a small company.They allow you to e-mail things and sends you a reminder to call a prospect and lets you know from your notes what you talked about and why they asked you to f/u.
There’s nothing magic about it you just have to do it and have someone responsible for it.

]]> By: Victoria Kamm http://tradesmeninsights.com/2010/03/04/b-to-b-marketers-how-many-calls-does-it-take-to-make-a-sale/#comment-596 Tue, 09 Mar 2010 17:48:33 +0000 http://tradesmeninsights.com/?p=2138#comment-596 Interesting. It happens in every industry I’m sorry to say.

It did occur to me that perhaps leads are not followed up because many HVAC companies have a handful (or less) of employees that must only service and install in order to keep the cash flow going. There’s no one whose job is to keep the leads coming and then following through.

Putting aside the issue of drilling the well before you’re thirsty, what would a good lead generation system be for people who have little time to do anything that doesn’t get billed?

]]> By: tradespeople http://tradesmeninsights.com/2010/03/04/b-to-b-marketers-how-many-calls-does-it-take-to-make-a-sale/#comment-595 Tue, 09 Mar 2010 05:34:45 +0000 http://tradesmeninsights.com/?p=2138#comment-595 Very good blog. A businessman should be happy about a sale being made only if the profit as a result of the sale exceeds the cost.

]]>