http://tradesmeninsights.com/2010/02/17/dont-overlook-the-power-of-facebook-for-driving-b-to-b-applications/ Marketing to the professional tradesman in the Construction, Industrial and MRO markets Fri, 18 May 2012 22:01:33 +0000 hourly 1 http://wordpress.com/ http://tradesmeninsights.com/2010/02/17/dont-overlook-the-power-of-facebook-for-driving-b-to-b-applications/#comment-564 Thu, 18 Feb 2010 13:41:48 +0000 http://tradesmeninsights.com/?p=1797#comment-564 thanks for your comment and you are right on the money. Fortunately the fanpage will have to do until they change their minds again

]]> http://tradesmeninsights.com/2010/02/17/dont-overlook-the-power-of-facebook-for-driving-b-to-b-applications/#comment-562 Thu, 18 Feb 2010 03:41:37 +0000 http://tradesmeninsights.com/?p=1797#comment-562 Facebook is definitely one of the major conversation watering hole, even for B2B space. But, unfortunately it’s very difficult to prove the ROI – specially after they discontinued Lexicon – the only way to track and measure Facebook. Fanpage is the only option marketers have now – there is no way to be part of, monitor or measure the millions of conversations are going on there.

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