B-to-B Marketers Outpace B-to-C Among Leading Social Media Initiatives

Kudos to the B-to-B marketers who have embraced social media. I recently read an article in eMarketer.com that I thought I’d share some highlights. Even though we are outnumbered and less experienced than our counterparts in B-to-C, we appear to be more active according to research from a 2009 benchmarking study from business.com.

Areas where we excel are in maintaining company-related profiles on social sites, microblogging and participating in 3rd party discussion sites.

Leading Social Media Initiatives Among B2B and B2C Companies in North America, September 2009 (% of respondents)

The only areas where B-to-B lagged were on Facebook and MySpace. It was interesting to note that B-to-B users were more active in measuring things like web traffic, brand awareness and prospect lead quality and volume. Web traffic for both categories was the top metric .

Keep up the good work and let’s stay ahead of our counterparts in B-to-C.

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One Response to B-to-B Marketers Outpace B-to-C Among Leading Social Media Initiatives

  1. Andy Nathan says:

    That is because everyone in business is told they have to go on social networking. A number of B2C companies never have the same pressures, because their clients do not demand it like B2B companies.

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