Comments on: E-Mail And Social Media Are Tools B-to-B Marketers Plan On Using More Of In 2010

By: E-mail Marketing: Is It Still a Viable Way to Reach the Professional Tradesman? «

Wed, 26 May 2010 14:01:37 +0000

[...] E-mail and Social Media are Tools B-to-B Marketers Plan on Using More of in 2010 [...]

By: E-Mail: Still an Effective Method to Reach the Professional Tradesmen «

E-Mail: Still an Effective Method to Reach the Professional Tradesmen « — Thu, 06 May 2010 14:02:28 +0000

[...] E-mail and Social media are tools B to B marketers plan on using more of in 2010 [...]

By: tradesmeninsights

tradesmeninsights — Wed, 23 Dec 2009 12:42:04 +0000

Robert I totally agree. While social doesn’t have a lot of outside costs it does take time. You have to be in it for the long haul . I agree that the B to B world is lagging behind right now but it’s up to folks like us to get them in the game. As I’ve said many times social isn’t going away so why now embrace it understand how you as a company can benefit from it and start using it as one more marketing tool. Thanks for the comments

By: Robert Middlestetter

Robert Middlestetter — Tue, 22 Dec 2009 15:21:46 +0000

There is a misconception about the cost of social media. For it to be effective, strategies must be developed and personnel hours applied and there are costs associated with both. Social media will not generate the desired results fast unless you have already established your brand presence in the social media venues. If you’re just starting out, expect several months of dedicated work before you become effective and efficient. And finally, in the B2B environment, social media has only been adopted by 25-30% of companies. 70-75% of companies are not engaged in any social media dialogue. Adoption will increase in the future and social media is a good investment right now but it is not the silver-bullet replacement for traditional marketing and advertising. It is an effective way to engage your market and build relationships.