Quick Tips to Promote Your B-to-B Blog

Blogging – you have so much to say and you want to be sure someone out there will read all those golden nuggets of information. Promoting your blog should be no different than promoting a new product. Your marketing strategy should include both push and pull strategies.

For social media, the pull part of the equation includes:

  • solid content
  • sound SEO strategy
  • select key words
  • encouraging incoming links

Push strategies can include many things, but the most obvious is e-mail. A recent post by Dean Rieck, How to build your blog using good old e-mail outlines ways to drive people to your blog. Here are 5 highlights:

  1. Offer an RSS feed. Many people prefer a reader over e-mails. Dean suggests that if you offer a subscription to your blog by e-mail, many will take you up on it.
  2. Start an opt-in newsletter. This is a great way to build a list with people outside your blog. Remember if you start a newsletter, make sure your readers are getting value or they’ll opt-out as quick as they came in.
  3. Post a subscription box on your site. Sign-up boxes usually work better than links that take you to a sign-up log.
  4. Encourage subscriptions everywhere. Beyond your home page, put your subscription box everywhere. Most blogs have templates so each page can include one. Put on your web site, your Linkedin and Facebook accounts. Some even include it in their e-mail signature.
  5. Manage your list. This by far is one of the most important elements. The old saying “garbage in garbage out” applies in this case. I use Constant Contact, but there are others like Aweber and Icontact, to help manage my e-mail lists. Their fees are minimal for what you get and are an easy way to deliver and monitor your activity. You need an accurate list to promote special products, pricing or events.

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