2024 Solar Eclipse

Solar Eclipse Celebrations in Cleveland

Something big is coming to our city in Cleveland… It’s the solar eclipse! On Monday, April 8, the Great American Eclipse will be taking place throughout the Midwest region of the USA. The path of totality lies within Cleveland which means we will receive nearly...
World Plumbing Day

World Plumbing Day

March 11th is set aside each year to spread awareness of the importance of plumbing and plumbers. At Sonnhalter, we have a great appreciation for plumbers and the work that they do. Today, we will be sharing some plumbing facts to promote the practice and why it’s...

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Unleashing the Power of Diverse Minds

Unleashing the Power of Diverse Minds

Following is a guest post from our friends over at Long & Short of It, masters of ideation, customer insights and market research. They like to say they “dig and find lots of data and then turn it into actionable insights.” Following is their guest post. ...

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48,034 Attendees, 1,875 Exhibitors and My First AHR Expo

48,034 Attendees, 1,875 Exhibitors and My First AHR Expo

By Kylie Stanley, PR Technician When I attended PHCC Connect back in October, I thought it was a crowded show, but how I was proven wrong at AHR Expo. AHR Expo brings together manufacturers and suppliers of all sizes and specialties to share ideas and showcase the...

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Market Intelligence: Data-Driven Profit Growth

Market Intelligence: Data-Driven Profit Growth

By: Insight2Profit It should come as no surprise that data enables us to minimize risk and make more effective business decisions. Where does that data come from, though, and how is it interpreted? Market intelligence, the process of collecting, analyzing, and...

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The Basics of UTM Codes

The Basics of UTM Codes

By Kaylee Lauriel, PR Intern The future of digital marketing is here, and it goes by UTM Codes. UTM codes, or Urchin Tracking Module, are snippets of code attached to the end of a URL and are used to pinpoint specific source of traffic to a website. Using these codes...

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Why You Should Use Sponsored Campaigns

Why You Should Use Sponsored Campaigns

By Kylie Stanley, PR Technician It’s important to understand the competitive landscape that’s on social media and how every brand is competing against each other. This battle can make it difficult to reach your target audience and to drive sales or brand awareness...

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20+ Industrial Maintenance Training Resources

20+ Industrial Maintenance Training Resources

With the ongoing concern about our nation’s skills gap, the option for choosing an education to pursue a vocational career is certainly an attractive one. With plentiful skilled labor jobs to fill, trade jobs pay very well (sometimes better than four-year college...

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Your Most Important Brand Asset

Your Most Important Brand Asset

Following is a guest post from our friends over at Long & Short of It, masters of ideation, customer insights and market research. They like to say they “dig and find lots of data and then turn it into actionable insights.” Following is their guest...

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Why Have Social Media Policies?

Why Have Social Media Policies?

By Kaylee Lauriel, PR Intern The prominence of social media and the presence of a cellphone in everyone’s pockets means many things, two of which being that nothing is private, and your company needs a strong social media policy. There are eight components to a firm...

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Rising Trends in Podcasts

Rising Trends in Podcasts

By Kaylee Lauriel, PR Intern Originally thought to be a flight of fancy during the COVID-19 pandemic, podcasts have shocked the world by becoming a major part of content creation. Their ability to offer entertainment, information and education without distracting...

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